Will Wright on Gamifying the World: From SimCity to the Future

Will Wright on Gamifying the World: From SimCity to the Future

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Will Wright Shares His Experience on Gamifying Systems and Simulations

One of the most phenomenal experiences of GSummit SF 2013 happened with Will Wright’s keynote talk. As the creator of SimCity and countless other games and simulations, Wright’s talk goes deeply into games’ and their effect on us as humans in society and what that means for gamification in the grand scheme of things.

He touches on the lessons can we take from games — and decades of experience designing for fun — to create engagement for large audiences with complex models and issues? How can we make simple everyday interactions more compelling and use them as teachable moments to energize society? Can everything really be fun — and what are the secrets for balancing detail and simplicity? Check out Will Wright’s full talk as he re-imagines how the world becomes a more fun and engaging place, sharing his vision for the future and powerful design insight.

Be sure to subscribe to our YouTube channel to get our latest gamification videos and talks. You can also download a copy of this presentation by downloading it here.

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Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

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