Gamified Design Review: A Follow-up Analysis Of Duolingo (part 2)

Although I haven’t been particularly interested in getting my Duo a fancy robe or other sort of outfit, users that get a kick from customizing their avatar probably do so. Let’s take a peek behind this door and imagine for a second the opportunities by further developing user avatars’ customizing options. I wonder if the app creators have considered the business deals that could potentially come together on this end.

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Gamified Design Review: A In-depth Analysis Of Duolingo

Duolingo has become a hot topic in recent reviews that underline both its pioneer path in the demonetization of online education, as well as its success rate since it first launched. Without a doubt, its gamified design plays a significant role in this success, which itself has obtained the attention of investors interested in its expansion. Duolingo is an online application currently available for use in 21 different languages, offering a free learning experience for 13 different languages.

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Get Gamification Certified in LA, San Francisco or NYC this November

With a great deal of demand for Gabe Zichermann’s Advanced Gamification Workshop (Expert Level 3 w/ Certification) at GSummit this year, the community has pushed us to offer more workshops around the country. We’re excited to announce that we’ll be bringing our always sold-out Advanced Gamification Workshop to Los Angeles (Nov 4), San Francisco (Nov…

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Evolving Loyalty Using Persuasive Design with Barry Kirk and Bill Hennessey

Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.

Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.

Watch the full interview below to learn about:

  • How loyalty can’t get past a P.B.L. design philosophy
  • The conservative nature of loyalty practionioners
  • Keeping loyalty members past the onboarding stage
  • “Grinding” vs “Rituals” for influence habits
  • Using randomized prize distribution
  • Using emotions for True loyalty and Cult loyalty

And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.



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Guiding Gamification Through Management with Sascha Goto

Sometimes when you want to gamify in a large organization, the hoops and hurdles you need to surpass may seem daunting. Sascha Goto is an Senior IT Manager at McKinsey who was able to successfully implement his own low-tech gamified system and was able to share some wisdom for us all on how we might approach doing the same thing.

He joined us on our weekly Gamification Revolution webshow with Gabe Zichermann and talked about:

  • Implementing gamification for IT management
  • Getting employees to participate with gamification systems on their own time
  • Demonstrating success with products
  • How to get approval for gamification
  • The effect of competition in an organization
  • Using low-tech proofs of concept

Watch the full interview below and catch this week’s special double-guest episode on gamifying loyalty with Maritz’ Barry Kirk and Bill Hennessey this Thursday at 1 PM ET.



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The Winner Effect: How Success Affects Brain Chemistry

There’s a very interesting phenomena in biology I’ve been wanting to link to gamification called “the winner effect.” When any animal, from fish to humans, wins a contest, they have a large release of testosterone and dopamine in the brain. Over time this changes their brains structure and chemical makeup, making them more confident, smarter, and able to take on larger challenges than before.

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Victor Manrique on Teaching the World Gamification Design

Victor Manrique is a prominent gamification community member, author of EpicWinBlog, and professor of Iversity’s Gamification Design MOOC (also free!) who joined our weekly Gamification Revolution webshow to talk about teaching gamification design to the masses. He is joined by Gabe Zichermann to talk about his experiences teaching and discussed:

  • Differences between game design and gamification
  • Philosophies behind teaching a gamification Design MOOC
  • Learning other disciplines to strengthen gamification
  • Balancing game design

And much more! Watch their full interview below to get all the talking and be sure to join us this Thursday for our next episode featuring Sascha Goto of McKinsey to discuss his work in bringing gamification into IT Management. Click through to get show reminders!

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Gabe’s Gamification Office Hours Review

After a long hiatus going on a massive trip around the world for GSummit Global, Gabe Zichermann returns to our weekly Gamification Revolution show to give readers some updates on our online gamification certification courses and to answer some questions from the audience.

Learn more about:

  • How to find gamification-related jobs
  • Gamifying work “offline”
  • The potential danger of “over-gamifying” and desensitizing users
  • The danger of making systems too fun and distracting
  • Approaching CRM gamification

Check out the full video below and be sure to watch the Gamification Revolution every Thursday at 1 PM ET. Catch Gartner Analyst Brian Burke this week to discuss his finding and research on gamification future and ask him questions.

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nir eyal

The Ethics and Tenants of Habit-Forming Design with Nir Eyal

Speaker, author, entrepreneur, and GSummit Alumnus Nir Eyal joined us last week on the Gamification Revolution weekly webshow and discussed some of the ideas he presents in his Hooked Model on creating habit-forming designs. We review Nir’s thoughts on the ethics of creating these designs, the emotive effect of engaging experiences, and how the evolution of technology evolved user-experiences. Watch the full interview below:



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If you’re interested in learning about Nir’s work, you can visit his blog at NirAndFar.com

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