Is Gamification Overrated? Or are we looking at it wrong? In 2011, Gartner predicted that more than 70% of global 2000 organizations would have at least one gamified application by 2014. A year later, in Nov 2012, Gartner also predicted that 80% of the current gamified applications would fail to meet their business objectives, primarily…
Gamification is fast being touted as a panacea for everything from employee engagement to higher productivity, from customer loyalty to effectiveness in teaching. It’s no wonder that more than 70% of Forbes Global 2000 companies have announced plans to deploy gamification in some form or other. As more and more enterprises wake up to the potential of gamification, there is also an increasing frustration with projects that have petered out after the initial hype, with low or no returns, and a growing disillusion with fun at work!
But a closer look at the failures will reveal some simple ground rules which can ensure the success of your gamification initiative. Here are the top 12 pitfalls to be aware of, and avoid, in your quest for successful enterprise gamification:
As more and more enterprises wake up to the potential of gamification in employee engagement, there is also an increasing realization that the applications for social gamification go far beyond kudos, points and badges. For example, at Persistent Systems, a 7000+ employee IT company based in India, social gamification has been used as a delivery mechanism for a wide variety of employee-centric applications that increase employee bonding, productivity, and have a direct impact on health and wellness.
In this article, we discuss four social gamification ideas that can have a direct, positive impact in your organization.
