In mid 2013 we embarked on an unusual, exhausting and time consuming project: GSummit Global. Our goal was to bring live gamification workshops, networking meetups and the best, new online lectures to key cities around the world. During the year, I traveled well over 100,000 miles, visiting over a dozen cities from Bangalore to Buenos Aires and everywhere in between.
As one of the main writers for Gamification Co, I speak for all of us when I say it is paramount for us to provide the most unique and interesting content as it pertains to the world of gamification. We want to find the most unique, entertaining, and educational content out there and these five stories were your top favorites. Read on for stories about gamified masturbation, Foursquare’s removal of gamification, fashionable raptors, Tel-Aviv’s #1 taxi drivers, and job opportunities in gamification.
Some of our best content has come from guest writers within the gamification community. When it comes to great content, nothing beats real field experience and industry passion to really start and fuel the conversation at large. Read on through to read expert pieces on design and deep industry analysis from experts around the world, including pieces on gamification’s future, a guide for gamifying goals, and the real effect of making badly design gamification systems.
It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.
Stella Grizont, Founder of woopaah! has been a Gamification Co regular and prominent GSummit speaker on the topic of positive psychology and happiness.
We were lucky enough to grab her to join our latest webshow to dive further into the science behind happiness and how a positive focus on psychology can have a significant impact on engagement.
She states:
“If you want others to be engaged, how can you embody that? Happiness.”
Watch the full video below for the full interview and be sure to catch our next guest this Thursday with Guy Halfteck, the CEO and Founder of Knack, a company dedicated to using games in order to discover our full talents.
As a special offer for all our readers, Stella Has been kind enough to offer a 50% code for her newest course on UDemy on The Science of Happiness: Hacks & Skills to Flourish.
Use code GABE for a discount on her online class!
Remember to check our channel every Thursday at 1PM ET for a new guest on the Gamification Revolution webseries and more great content like this.
Whether for a new launch or increasing awareness of existing benefits, educating customers about your product offering is critical. This is no less true amongst loyalty programs that for years have been telling us about their reward offerings and the various ways to earn their points.
At Friendefi, we’ve found that gamification can be an effective tool for not only improving members’ understanding of their frequent flyer program but also improving engagement with partners.
One of the most phenomenal experiences of GSummit SF 2013 happened with Will Wright’s keynote talk. As the creator of SimCity and countless other games and simulations, Wright’s talk goes deeply into games’ and their effect on us as humans in society and what that means for gamification in the grand scheme of things.
He touches on the lessons can we take from games — and decades of experience designing for fun — to create engagement for large audiences with complex models and issues? How can we make simple everyday interactions more compelling and use them as teachable moments to energize society? Can everything really be fun — and what are the secrets for balancing detail and simplicity? Check out Will Wright’s full talk as he re-imagines how the world becomes a more fun and engaging place, sharing his vision for the future and powerful design insight.
Be sure to subscribe to our YouTube channel to get our latest gamification videos and talks. You can also download a copy of this presentation by downloading it here.
As a part of our ongoing GSummit Global event, we’ve been having webinars with our esteemed speakers about gamification and engagement! A few weeks ago we were joined by Livecube co-founder, Aaron Price, Air Canada’s Director of Loyalty, Ian di Tulio, and United Capital’s Vice President of Strategy, Gail Graham to have a panel discussion about their thoughts on designing an effective gamification system.
We also have two upcoming webinars with our speakers on November 18 at 1 PM ET and December 3 at 10 PM ET – please visit gsummitWEB.livecube.com and check it out!
It’s a full-length video, so grab a snack and watch the full 1 hour discussion below:
Linkin Park is clearly not afraid of new marketing strategies as evidenced by their new LP RECHARGE game, which is a free-to-play action game designed to raise attention to environmental issues and is set to the tune of Linkin Park’s new remix album, aptly named, Recharge.
Given that Recharge isn’t exactly a new album and is rather a compilation of remixes of songs (like Reanimation) off their last album Living Things, it looks like Linkin Park’s game was created to drive a little more interest in the album and their cause.
Developed in partnership with Kuuluu Interactive Entertainment, LP RECHARGE takes place in a not too distant future in which humans have consumed nearly all natural resources on the planet and the last remaining resources are being seized by killer robots.
We first heard about digital agency Boombox when we attended Adweek’s Science of Gamification panel to hear what prominent agencies had to say on the efficacy of gamification. We decided to invite Boombox CEO John Hendricks to come back on our own show to circle back on some of his ideas and to tell us about how he approaches gamification design for his agency. This is a great episode for anyone looking to offer gamification consulting and design services at their own company.
Check out the full video below and Be sure to catch our next episode on Thursday, November 14 at 1PM ET/1800 GMT, where we will feature Livecube Co-Founder Aaron Price as our next guest.
Gamification startups have enjoyed a steady increase in popularity and profitability in recent years. This has sparked the interest of many non-gaming oriented businesses to introduce games into their services in an effort to attract more customers. But plunging into the trend is by no means easy. So, how can businesses effectively launch their own gamification efforts?
In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why “gamification” is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.
Key Takeaways:
Watch GSummit SF 2013 Keynote speaker Jesse Schell in his full talk below. Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
No matter where you travel in the world, one thing is consistent: taxis suck. They frequently don’t know where they’re going, they try to rip you off, driver’s often have trouble communicating, and credit card acceptance is more rare than a unicorn. Against this context, a number of startups have made great inroads in transforming livery transport. Uber and Lyft are probably the most famous – though their approach has been to replace taxis entirely rather than work with existing systems. GetTaxi, however, aims to empower their drivers in a way not seen before.
Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best gamification strategies are all about engagement, driven by motivation.
Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.
Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning in this GSummit SF 2013 talk. Watch the full video below!
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 17 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and Nissan’s Creative Director of GT Academy, Karl Dunn
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In last week’s show we had prominent gamification community figure, Yu-Kai Chou to join us on our show. They spoke about Yu-Kai’s Octalysis gamification framework, long-term effects of motivation with white hat vs black hat gamification, and a discussion into why “serious games suck”.
Watch the full interview below:
