Jesse Schell: Games Will Lead the Future of Engagement with Pleasure

Jesse Schell: Games Will Lead the Future of Engagement with Pleasure

jesse schell at gsummit

Jesse Schell Predicts a Pleasure Revolution

In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why “gamification” is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.

Key Takeaways:

  • Gamification” is about the creation of pleasurable experiences for the purposes of improved motivational design.
  • Pleasure is powerful, complicated, and contextual.
  • Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.

Watch GSummit SF 2013 Keynote speaker Jesse Schell in his full talk below. Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.


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  1. O segredo da gamificação está em congregar 3 coisas numa data tarefa/atividade: satisfação=prazer, motivação=propósito e reconhecimento de mérito. Isso é fundamental, pois John Keller (ARCS Model) já dizia que uma atividade deve gerar satisfação no aprendiz, consequentemente ele se sentira motivado por uma determinada atividade e buscará ser reconhecido pelo seu sucesso. Isso é cíclico e retorna mais uma vez para a satisfação, motivação, reconhecimento e assim por diante.