May 26, 2026
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GSummit SF 2013

jesse schell at gsummit

Jesse Schell: Games Will Lead the Future of Engagement with Pleasure

Ivan Kuo22 mins

In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why “gamification” is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.

Key Takeaways:

  • Gamification” is about the creation of pleasurable experiences for the purposes of improved motivational design.
  • Pleasure is powerful, complicated, and contextual.
  • Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.

Watch GSummit SF 2013 Keynote speaker Jesse Schell in his full talk below. Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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gamification consulting panel

Consulting on Gamification: Strategy, Tactics and Trends

Ivan Kuo12 mins

For all you gamification advocates pushing to implement more fun into your organization, this video is for you.

This past GSummit, we gathered Thomas Hsu, Social Collaboration and Gamification Manager at Accenture, Sascha Goto, Senior Program Associate at McKinsey,  Naureen Meraj, Senior Global Director of Gamification & Strategy at NTT Data, and Bart Briers, Director of Services and Solutions at CTG to all discuss their experiences consulting and implementing gamification at their organization.

These three individuals have been heralds for the gamification cause at each of their respective organizations and have good advice for those looking to take on that role for their own company as well. Watch the full video below to see what they had to say.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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andrew grauer course hero

Course Hero’s Knowledge Marketplaces and the Gamification of Education

Ivan Kuo12 mins

We’re reading more and more about online education portals incorporating sophisticated game mechanics into its applications. There’s no doubt that education is a space ripe for gamification and in classrooms—both virtual and walled—educators are shifting their approach to offer a more personalized, yet interactive and adaptive curriculum. Course Hero, an online education start-up, has been engaging college students in its online learning community by using game mechanics from Bunchball for more than a year to great success. Harnessing the motivational power of games and applying it to real-world problems, Course Hero’s gamification elements motivate students to learn in a more interactive manner and urge them to care more about what they’re learning.

In this GSummit SF 2013 talk, Course Hero CEO Andrew Grauer will share details on how participation on the site has increased by 25% since implementing gamified elements, as well as how the site has seen a 51% growth in badges awarded since February 2012. Watch the full video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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charles coonradt

6 Principles for Making Work More Enjoyable From the Grandfather of Gamification

Ivan Kuo41 mins

Whether you think gamification was coined in 2011, 2007, or even in 2002, there has been one man by the name of Charles “Chuck” Coonradt who has been talking about making work more enjoyable with play since the writing of the his book, The Game of Work, in 1984. Chuck has since applied his findings into making work more gamified for organizations ever since .

This past GSummit, Chuck was able to make it to our main stage to discuss some of the principles he learned  that can be adapted for making work more enjoyable.Check out his full talk in the video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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gsx global sales event cisco

Innovative Disruption at Cisco’s Global Sales Experience (GSX)

Ivan Kuo12 mins

How can a huge company Cisco manage to engage with all their employees around the world?

GSX is Cisco’s annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history from their GSummit SF 2013 talk

You can expect to learn:

  • Insight into the wildly successful GSX achievement program, over 200K awarded during GSX FY13.
  • Overview on the audience listening model applied during GSX FY13, including real time Trending Topics and audience sentiment broadcast injections.
  • Understanding of the transmedia tactics leveraged during GSX FY13, resulting in tens of thousands of supplementary video and downloadable content views.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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bigdoor gavin hewitt

Why Real Rewards Matter: BigDoor’s Approach to Loyalty

Ivan Kuo12 mins

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards.  Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.

Expect to learn:

  • Why are rewards important in a consumer facing gamified loyalty solution?
  • How are big brands embracing rewards and sweepstakes in their own loyalty programs?
  • What are some best practices for implementing a rewards program for your brand?`

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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bitcoin

Can Bitcoin be the Universal Currency for Engagement?

Kevin Shane01 mins

What if instead of having 1 card for all your different loyalty systems (a la Belly) you could just have 1 universal currency for all your digital transactions?

Bitcoins are taking the world by storm – an alternate currency that changes the dimensions of privacy, interaction and value management for consumers everywhere. But how can bitcoins be leveraged for loyalty, engagement and gamification? Join Patrick Murck , General Counsel of the Bitcoin Foundation for this eye-opening and insightful GSummit SF 2013 talk on one of the most important innovations in finance.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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saveup with priyahaji

Short-Term Engagement, Long-Term Gains: The Gamification of Saving Money with SaveUp

Ivan Kuo21 mins

Would you start saving more money if you were rewarded for doing so?

Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare — and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion from GSummit SF 2013.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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How to Design Addictive User Experiences

Kevin Shane02 mins

Is your service a vitamin or pain-killer? Does your app cause anxiety in your users when they don’t have it? We’re not talking meth — we’re talking about addictive user experiences within the framework of engaging design.

Nir Eyal has developed a framework for designing habit-forming products called “the hook model,” which gives product designers a new way for thinking of the necessary components of creating user behavior. In this fast-paced session, Nir will take you through how to create massive, repeatable engagement in a predictable way.

Watch Nir’s session to learn:

  • The common design patterns of habit-forming products.
  • The stages of habit formation and how to optimize for user retention.
  • A look into the psychology behind what drives user behavior and how to build products to cater to core human needs.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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stella grizont

How Playing Can Unlock Your Mind and Inspire You with Stella Grizont

Ivan Kuo32 mins

How would you react if a truck showed up outside your door and you were told to scream inside it for a team-building exercise?

Stella Grizont is the founder of WOOPAH and she believes positive psychology and play are the keys to unlocking our creative sides. She took the stage at GSummit 2013, to tell us about how her studies in psychology led to this revelation and how we might be able to leverage these techniques for ourselves.

She explains

  • Core principles of positive psychology and its perspective on engagement.
  • What is play? What is a game? And what’s the difference?
  • How to use play to spark transformation

Check out the video below to see how play can help you and be sure to subscribe to our YouTube channel to get all the latest updates as they come.

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gsummit sf 2013 videos

GSummit SF 2013 Videos Are Coming Out to the Public!

Ivan Kuo22 mins

If you joined us for GSummit SF 2013, then you’ve clearly seen how awesome our community is, amidst of sea of brilliant experts, food trucks, and a gamified conference experience. It is our job here at Gamification Co to proliferate the latest and greatest knowledge about the gamification industry, so we’re finally going to begin releasing all of our videos from GSummit SF 2013 over the next few weeks.

We’ll be posting each of the new releases on our blog but if you want to get each of them immediately, be sure to subscribe to our YouTube channel to get each video as they come.

To kick off the first video we’re releasing, we want to share a story about engaging audiences with a real sense of purpose. Jeremy Heimans, Co-Founder and Chief Executive Officer of…Purpose, shares his story about using narrative storytelling to transform engagement for corporations, non-profits and citizens with integrity and purpose.

Stay tuned as we release more videos every week! Also, if you’re interested in seeing a particular speaker on GSummit, sound off in the comments below!

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GSummit SF 2013 Recap with Jessie Rogers

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts.

This past week’s guest was GSummit veteran, Jessie Rogers. Jessie has been working with Gamification Co and has GSummit since Day 1.  In this week’s episode, Gabe and Jessie discuss how the gamification landscape has changed in two years and what it means for the future to come. We also get some insights about some of the speakers and behind-the-scenes information.

Check out the video below for the full interview.

Be sure to catch tomorrow’s Gamification Revolution episode at 1PM EDT with educator Lucas Gillispie as he discusses using World of Warcraft as an education tool in his classes as a part of WoWinSchool.

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Designer Jesse Schell Joins the Speaker List for GSummit SF 2013

Ivan Kuo03 mins

In addition to big names such as Will Wright, Tim Kring, and Kevin Werbach, Jesse Schell has been announced to be a speaker at GSummit SF 2013, taking place this April 16 – 18. Jesse’s academic work in games has spawned The Art of Game Design and an enormous DICE talk featured on TED, to supplement his current work as a professor of Entertainment Technology at Carnegie Melon and as the CEO of his own design firm, Schell Games…

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