Short-Term Engagement, Long-Term Gains: The Gamification of Saving Money with SaveUp

Short-Term Engagement, Long-Term Gains: The Gamification of Saving Money with SaveUp

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Priya Haji Explains How She Incentivized Saving with SaveUp at GSummit SF 2013

Would you start saving more money if you were rewarded for doing so?

Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare — and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion from GSummit SF 2013.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

CC Image by 401(K) 2013

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Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

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