April 15, 2026
Headlines

finance

Improving Personal Financial Management with Gamified Mobile App Jojonomic

Heong Weng Mak04 mins

If you were listing five subjects that seem impossible to gamify, you probably would list personal finance first. Singapore-based start-up Jojonomic thinks it has cracked the code with its new financial management application, offered as what its CEO and founder Indrasto Budisantoso says is the antidote to the very low level of financial literacy in the company’s target geographic market, which is South East Asia. The goal of the gamified mobile app, according to Budisantoso, former CEO of Groupon, is to facilitate personal finance management by minimizing the number of screens that a user had to work through in order to record transactions and by making it fun.

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Gamifying Consumer Wealth Management

Natalija Knaidele02 mins

In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

Joe Duran, CEO of United Capital, talks about gamifying consumer wealth management – a historically boring industry – in a fun and engaging way.

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Using Augmented Reality and Games for Bank Engagement

Kevin Shane83 mins

Gamification has come a long way in categories such as education and health, but Jonathon Camhi explains in 2014 Forecast: Gamification and the Year Ahead in Banking that in the banking world, gamification lags far behind. When reviewing banking gamification on a global scale, an in-depth survey by Infosys reveals that some banks in South Korea and Singapore have adopted gamification applications.

This research study included 160 lending institutions worldwide, but less than 10% have instituted any form of gamification. However, “35%” of those banks have plans to unveil gamification applications in the future, specifically in the next two years.

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legacy

BB&T is Training Leaders Through their Mobile Legacy Game

Andres Solis46 mins

Branch Banking and Trust Corporation (or BB&T) is a North Carolina-based bank that operates in more than 1,800 financial centers across the United States. Their services include commercial and retail banking as well as insurance, investments, mortgage, corporate and consumer finance.

BB&T has recently proved to be innovative through the addition of a mobile gaming application into their employee training program, with the purpose of teaching valuable leadership skills based on the premise that Beliefs influence Behaviors, which lead to Results, which influence beliefs, and it cycles on…

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saveup with priyahaji

Short-Term Engagement, Long-Term Gains: The Gamification of Saving Money with SaveUp

Ivan Kuo21 mins

Would you start saving more money if you were rewarded for doing so?

Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare — and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion from GSummit SF 2013.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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bbva game

The BBVA Game: A Shining Example of Gamification in Finance

Ivan Kuo01 mins

We initially covered the BBVA Game as one really great case study for an effective use of gamification in consumer finance and this past GSummit, we were actually able to get a representative all the way from Spain to talk about some of the incredible stats the game was able to achieve for the bank. The BBVA game also led them to win the “Best Use of Engagement Techniques in Consumer-Facing Applications” at the 2013 GAwards.

Take a look at Javier Maroto, Innovation Manager at BBVA, to see what well-designed gamification can be capable of.


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New Seeds Startup Brings Gamification to Venture Capital and Microlending

Kevin Shane04 mins

The Jumpstart Our Business Startups (JOBS) Act is on the verge of altering the investment landscape, finally enabling startups to procure capital from investments that follow the model of crowdfunding sites such as Kickstarter and Indiegogo. The crucial difference is that the funds are given out as true risk/reward-bearing propositions.

The world of investment, at all levels, typically carries the nomenclature and ethic of gamification even though it is engaged in the serious business of real money. This means that it is a natural fit for gamification startups. Some are bringing unorthodox approaches to crowd investing that borrow ideas from an extremely fun and popular source – casual online games.

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Gamifying Financial Compliance Training with Michelle Katics

Ivan Kuo11 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This past week’s guest was compliance training gamifier and BankersLab CEO, Michelle Katics. In this week’s episode Gabe and Michelle discuss the difficulties for designing gamification for finance, approaching gamification from a leadership role, and how to design gamification for training.

Check out the video below for the full interview.



Download this episode (right click and save)

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

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Top Articles for Enterprise Gamification in 2012

Ivan Kuo15 mins

2012 was a great year for gamification in the enterprise as we saw many more companies begin to adopt gamification into the workspace. In today’s Best of 2012 feature, we look at some of the top stories in workspace engagement, strategy, and loyalty for businesses. There’s some really top-notch information in here, including gamification withdrawal effects, analysis of gamification’s current position in the Gartner hype-cycle, cultural differences for gamification, the evolution of loyalty, and even more after the jump.

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