This year I got a pretty amazing birthday present: a public example of highly effective health gamification. Namely, Ohio’s Vax a Million campaign, which is giving away $1M per week to residents that get vaccinated. Vaccinations jumped 28% total, with weekly vaccinations increasing by over 50% week over week, according to the state. Maryland and New…
It wasn’t long ago when marketing choices were relatively few and messages were simple. Companies pitched their products via the old standby of print advertising. Eventually, broadcast advertising emerged as the surefire way to bring a product to the attention of the largest captive audience. But the digital age has eclipsed the broadcast age and…
McDonald’s will use a new meal prep training system for its staff this fall McDonald’s customers in the United Kingdom will soon notice subtle changes in how their meals are prepared. To carry out these seemingly small changes, corporate leaders are making some big changes in how they train their managers. In order to bring all…
Anyone with a sweet tooth knows exactly how difficult it is to resist unhealthy foods that taste great. Countless diet programs have been established over the years to try to train people to choose healthier foods and avoid empty calories that pack on the pounds. However, the secret ingredient diet plans may be missing is game based training that has shown promising real-world results that lead to additional weight loss.
For some college students, the hardest academic choice they need to make is selecting a major. The difficulty is compounded by their awareness that what they study in college has a strong bearing on what they will do for their career. North Carolina State University has turned to gamification to help students with these choices. By making a game part of the education process, university officials say that they can help students make more informed choices about their college studies and their future careers.
Putting the gamification element into mobile apps helps make those apps more appealing. Gamification mobile apps tend to gain more traction with their audiences because of their addictive nature. These applications are hard to put down and serve an important purpose in the lives of the users. Setting Objectives The whole purpose that some have…
Businesses adapting new strategies to accomplish a variety of problems will want to consider gamification as one approach. This classic approach has taken on new twists with all of the new technologies that we have today at our disposal. Already gamification creates many exciting outcomes but there are some pitfalls and common mistakes. Forgetting To…
NDRC has helped back and support the new startup Tubett. Former Rocket Internet employees Sumit Rai and Achman Srivastava created Tubett. They created Tubett as a gamification mobile app that combines video marketing, gaming and fantasy stock markets into one application. The Market Tubett is tapping into markets that already exist and combining them to create something new….
Over the course of the last 15 years there has been a great amount of debate about how video games are shaping the minds and behavior of young people. Video game addiction has become a prevalent concern, and some researchers suggest impressionable adolescents may be driven to brutality by the violent fantasy world of video…
KNOWLEDGE IS THEIR SUPERPOWER Medikidz (@Medikidz) is a global initiative dedicated to teaching young people medical information in form they can understand. Thus far it has relied primarily on a series of comic books featuring a group of superheroes, called the Medikidz, each of whom are experts on different aspects of the human body. According to…
Priya Haji, CEO and founder of gamified financial startup SaveUp suddenly passed away last week at the age of 44. Over the last couple of years, I’ve had a chance to get to know Priya, and to see the amazing work she’s done on behalf of financial literacy and security for folks all over the…
This is Part 3 in our series on “Gamification in LinkedIn.” See Part 1 here: Why Gamification Should Be in Your Linkedin Profile and Part 2 here: The Top 20 Companies with Employees That Have Gamification in Their LinkedIn Profile. If you’re interested in which industries have the most people with “gamification” in their LinkedIn profile, search…
When it comes to gamification, no community can match the level of excitement, engagement, and dedication to the concept as much as our education readers do.
To wrap up our first week of the best gamification stories of 2013, we’d like to present 5 stories ranging from the emergence of World of Warcraft, Minecraft, and zombies in schools to increased US government spending on educational game initiatives. It’s a good (read: fun) time to be an educator for 2014.
Nominate your favorite speakers for GSummit 2014 As 2013 draws to a close, you’re probably knee deep in holiday planning and looking forward to a relaxing week or two with family and friends. We’re in the same boat, but also starting to plan for GSummit 2014 (June 10-13, 2014 – San Francisco, CA) – and…
