A Gamified Personality Test 500 B.C., a new entertainment media company, recently paired up with Digital Management (DMI), a provider of mobile enterprises and services, to create a new mobile application. The new mobile application is entitled Game of You. This new gamification startup aims to take users on a stimulating quest to promote wellness and discover a deeper view…
Crowdsourced Dr House Fills a Niche in Creative Diagnostics A new gamification startup, CrowdMed (@CrowdMed), has broken into the gamified health field with a unique mobile application that is looking to change how rare diseases are diagnosed. CrowdMed targets two different audiences. First, the company targets patients who have bounced around from doctor to doctor looking for a diagnosis that fits…
It’s one thing to offer gamification incentives to keep customers and employees engaged, but is it really another to offer incentives for job hopefuls? Not according to Saul Minkoff, co-founder of Pulse Savings. Minkoff teamed up with 1-Page, a hiring gamification startup, to change the way members joined his team.
Recruiting games are some of the most exciting applications for gamification today. We’ve seen it applied everywhere from the Air Force to big data analytics startups and now a new company has emerged to create games for talent discovery.
Knack is a startup that deeply believes in the mantra “you are how you play” and makes casual games to unveil player traits, soft skills, and behavioral qualities.
Essentially — the games by Knack serve as a medium for behavior observation and will pair you with appropriate recruiters and companies based off your revealed traits.
We invited Knack founder Guy Halfteck to join our Gamification Revolution show to explain the company’s vision and what Knack is capable of. Watch the video below for the full interview.
If you’re interested in trying out these games, check out Knack.it to request an invite.
Gamification startups have enjoyed a steady increase in popularity and profitability in recent years. This has sparked the interest of many non-gaming oriented businesses to introduce games into their services in an effort to attract more customers. But plunging into the trend is by no means easy. So, how can businesses effectively launch their own gamification efforts?
The one question I get asked over and over again by startups is: at what point should I include gamification? My answer has evolved significantly over the past four years.
Every year, I teach hundreds of people how to use gamification to raise their customer and employee engagement through my live, hands-on workshop series. Hundreds more also earn their design certification through the Engagement Alliance’s online course program. In the years since I’ve been teaching gamified design, I’ve found that about 30% of my students are startup founders, product managers and UX designers trying to figure out how to apply powerful game mechanics to their breakthrough ideas. I also co-direct the Founder Institute startup accelerator in NYC where 80 aspiring entrepreneurs work with me on getting launched and gamifying each year.
What I’ve learned from all these interactions is that there isn’t a cookie cutter solution that would work for every new project. However, there is a pattern of best practice that has emerged that – when combined with a good gamification design education – can produce superior results. I’ve taken to calling it the 3Ps: Progress, Points, and Prompts.
Would you start saving more money if you were rewarded for doing so?
Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare — and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion from GSummit SF 2013.
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
The New York Times recently wrote an interesting piece about the importance of hand-washing in hospitals. It turns out that only 30% of medical professionals wash their hands appropriately, leading to billions of dollars in downstream costs from readmissions, malpractice and secondary infections. While the exact reasons for poor adherence are the subject of speculation, a number of companies have jumped into the fray to try and solve the problem. Their solutions often rest heavily on gamification.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.
This past week’s guest was compliance training gamifier and BankersLab CEO, Michelle Katics. In this week’s episode Gabe and Michelle discuss the difficulties for designing gamification for finance, approaching gamification from a leadership role, and how to design gamification for training.
You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.
This week in the Gamification Roundup we have little companies doing big things. In the face of massive companies and acquisitions, startups and other smaller institutions are still achieving great innovations across all sectors and are growing as a result.
