June 17, 2026
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September 2013

maggie buggie

What is the Role of Enterprise Gamification in Digital Transformation?

Ivan Kuo12 mins

The cloud, big data, analytics, and of course, gamification all play a big role in the future of enterprise.

Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues New research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.

Capgemin believes that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this GSummit SF 2013 talk, Maggie Buggie, VP of Digital Transformation at Capgemini, explores the role of gamification in building digital advantage.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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levelup

Startup Gamification: What’s in an MVP?

Gabe Zichermann311 mins

The one question I get asked over and over again by startups is: at what point should I include gamification? My answer has evolved significantly over the past four years.

Every year, I teach hundreds of people how to use gamification to raise their customer and employee engagement through my live, hands-on workshop series. Hundreds more also earn their design certification through the Engagement Alliance’s online course program. In the years since I’ve been teaching gamified design, I’ve found that about 30% of my students are startup founders, product managers and UX designers trying to figure out how to apply powerful game mechanics to their breakthrough ideas. I also co-direct the Founder Institute startup accelerator in NYC where 80 aspiring entrepreneurs work with me on getting launched and gamifying each year.

What I’ve learned from all these interactions is that there isn’t a cookie cutter solution that would work for every new project. However, there is a pattern of best practice that has emerged that – when combined with a good gamification design education – can produce superior results. I’ve taken to calling it the 3Ps: Progress, Points, and Prompts.

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verizon

Case Study: Verizon Ignite Engages Sales Staff

Kevin Shane01 mins

New generations of technology used by new generations usher in new workplace trends. While the “Millennials” and the “Digitals” are driving change, the rest of us are still very much in the game. Come hear Verizon’s powerful answer to engaging retail sales reps across varying regions in an attempt to drive sales and improve the customer experience.  In this GSummit SF 2013 session, we’ll explore key elements such as motivational design, actionable feedback, and utilization metrics all created to connect our reps to each other, their results, and our customers.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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In Defense of Trophies: The Case for Rewarding Every Step

Gabe Zichermann411 mins

This week, Ashley Merryman (co-author with Po Bronson of two books on motivation) wrote a startlingly misguided op-ed in the New York Times entitled Losing is Good For You. The title suggests that the author was going to dive into the teaching power of failure (which is amazing). Instead, it’s a thinly supported screed against “rewarding kids for just showing up,” and judging from the comments it’s touched the Lazy Millennial nerve as well. While the authors deserve creative credit for creating a new middle class bogeyman in the form of the “Trophy-Industrial Complex”, the rest of the article is full of intellectual leaps that might leave parents and educators with the wrong impression.

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mike skocko

Turning Art Class into a Creative MMORPG with Mike Skocko

Ivan Kuo12 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode next Thursday, September 26 at 1PM ET/1800 GMT, where we will feature the best and brightest in engagement.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this review, we feature Mike Skocko, a visual-arts educator at Valhalla High School in California. We had first heard of Mike through an esteemed recommendation from Adobe’s Tacy Trowbridge on Mike’s awesome gamification initiatives. Listen to Mike’s story below to learn about the questing system he adopted into his visual-art class to deliver curriculum in an interesting way.

This is a great conversation about a real-life teacher using effective game mechanics in the classroom. Watch Mike’s full interview below.

 



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SEO

Gaming the Search Engine Rules: Using Gamification for SEO

Margo Kleman37 mins

Lately, there has been a lot written about gamification and how it can lead to increased levels of engagement, whether it’s through motivating sales team to increase revenue, engaging employees to live healthier lifestyles, or incentivizing customer advocacy. Looking more closely at the customer advocacy aspect of gamification, you may be fooled into thinking that the main benefit is to stimulate brand loyalty. Although brand loyalty does hold high significance and is vital to any business’ success, there is another important advantage for your organization from using gamification in those regards – SEO. The basic game mechanics used in gamified processes all lend to boosting your search engine optimization and this article will tell you how.

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jesse schell's four pillars

Adapt Your Gamification Designs with Jesse Schell’s Four Pillars

Eugene Sheely313 mins

Jesse Schell describes in his brilliant book The Art of Game Design the four pillars that is comprised of a game: Technology, Aesthetics, Mechanics, and Story/Narrative. When gamifying a process it is smart not to overlook any of the pillars. After all, we’re now in the experience economy and Gamification might be your killer app when enhancing customer or employee engagement:

Experience economy edit

A major difference with designing a game and gamifying a process is that a game designer tends to start from scratch. A gamification process already has a group of people, a corporate culture, a company brand etc. When gamifying, don’t be too idealistic, but become more pragmatic instead. Work with the materials you have and build something from there, don’t focus first on a vision and then try to make the world fit to it. Be like the chef that can make a great meal from random ingredients in the kitchen, not the recipe book user that will fail when an ingredient is not available.

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saveup with priyahaji

Short-Term Engagement, Long-Term Gains: The Gamification of Saving Money with SaveUp

Ivan Kuo21 mins

Would you start saving more money if you were rewarded for doing so?

Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare — and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion from GSummit SF 2013.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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kris duggan's engagement crisis

How to Fight the Engagement Crisis

Ivan Kuo01 mins

Are you as engaged as a zombie?

Strengthened by its early success, gamification is now becoming a staple in the arsenal of world-class companies everywhere. But it only represents one tool in addressing a larger business challenge that remains unanswered: How do you comprehensively manage user behaviors across all your digital properties to fight the engagement crisis. In this talk, Badgeville’s Chief Strategy Officer Kris Duggan will discuss the engagement challenges faced by 21st century enterprises, and how they can leverage gamification, along with other key engagement mechanics, to fight them in this session from GSummit SF 2013

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Newsgames: Three Positive Impacts on Audience Engagement

Heong Weng Mak48 mins

How newsgames can have a positive impact on audience engagement?

When was the last time you were engaged with a news article? Chances are, those reports will often be left as a mere afterthought. Even if an individual were to be interested about a particular subject, the means available for them to engage further are highly limited. However, a growing trend has begun to change that perspective and that is due to the emergence of newsgames.

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ebay

eBay’s Subtle but Effective Approach to Gamification

Kevin Shane64 mins

In the ever involving world of marketing, gamification has come to be regarded as one of the most effective and profitable methods in use today. Granting brands the ability to have a greater influence on consumer behavior, it is an effective strategy for garnering long term consumer interest. In recent years the trend towards employing gamification has been on the increase. While more and more companies are utilizing this relatively new method of engaging its customers, many have already implemented it into their marketing strategy and seen tremendous benefits.

One such company that has been successfully using gamification for years is eBay, the internet’s number one auction site.

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robert torres on education and gamification

Robert Torres on Transforming Education with Gamification: The Past, Present and Future

Ivan Kuo12 mins

The education industry is in transition – from the obvious changes being wrought at the university level to wrenching, systemic transformation at K-12 in the United States. At the same time, educators are no strangers to games and gamification — they’ve long been used in the classroom. But if it’s such a powerful tool, why hasn’t gamification been the magic panacea that’s solved all of our problems? Where is the gap between meaningful game-based interventions in education and what’s happened so far? What are the bright spots, and the major roadblocks yet ahead? Join Robert Torres for this insightful look at a vision for the future of gamified education, and how we can truly leverage the potential of this powerful approach from GSummit SF 2013.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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loyalty

What’s The Difference Between Loyalty Programs and Gamification?

38 mins

Whenever I start talking about gamification, one of the first questions that I get asked is this: how is it different from loyalty programs?

As part of my MBA in the Management of Technology and Innovation at Ryerson University, I was tasked with writing a major research paper on a business topic of my choosing. As a gamer, I was extremely interested in the rising trend of gamification. Aside from the question about loyalty programs, a lot of small startups I talked to were interested about this “gamification thing they heard of”, but really had no idea where to begin or how to use it. When I came across the CARROT todo list, I was amazed at its simplicity and execution. It pushed me over the edge, and made me really want to find out exactly how gamification was being used.

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Gamification Accreditation and Finding Gamification Jobs

Ivan Kuo11 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode this Thursday, September 19h at 1PM ET/1800 GMT, where we will feature Mike Skochko, teacher, tech coordinator and gamifier!

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

This week Gabe got the chance to catch-up with some audience regulars and answer some important questions about why it matters to get gamification certification and strategies for finding gamification jobs. Catch the full video below:



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