Big Plays in Enterprise Gamification – September 2013

Big Plays in Enterprise Gamification – September 2013

enterprise gamification

Badgeville, Gigya, LevelEleven, and the EGF make big plays in enterprise gamification this month 

In the world of enterprise gamification, here are the big plays of funding, partnerships, and events for September 2013.


Badgeville Announces new Partnership with Oracle

Badgeville has announced that their gamification platform is now available in the Oracle Cloud Marketplace as an Oracle Partner.

Oracle customers can now use Badgeville’s Behavior Platform on a number of Oracle applications including Siebel CRM, Oracle Fusion, JD Edwards, Oracle BRM, Oracle Sales Cloud, Oracle HCM and more. This marks another major move from Badgeville as they continue to make big partnerships (also see Kaplan) to become the top gamification platform since new CEO Ken Comee came aboard.


Gigya Raises $25 Million from Investors 

Gigya strikes another big win they received a $25 million investment in a funding round led by Greenspring Associate This brings their total funding up to $70 million with investments from Benchmark Capital, Mayfield Fund, DAG Ventures, and Advance Publications Inc. Gigya continues to be an interesting name in the gamification space, particularly because they don’t position themselves specifically as a gamification provider, but rather primarily as a social marketing platform.


LevelEleven Raises $2 Million for Motivating Sales Employees

LevelEleven CEO Bob Marsh has making big news for his recent success stories and another $2 million round of funding from Detroit Venture Partners, Hyde Park Venture Partners, and a group of investors comrpised of two professional athletes. Don’t let Gigya’s larger number give you any qualms about LevelEleven’s success either — given that LevelEleven is being run by only 13 people, their success is likely to grow as the company scales.


Enterprise Gamification Forum NYC Has Its Inaugural Event 

The Enterprise Gamification Forum held its first event in New York City this week as a new gamification conference focused solely on enterprise gamification applications. Led by chair Jim Wexler, CEO of Experiences Unlimited, and the Advanced Learning Institute, the event marked a refreshing new entry into the gamification event space and brought together a new group of gamification enthusiasts on the east coast.

We were in attendance for each day and will be posting our learning and findings from the event soon.


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