Nir Eyal Shares his Hooked Framework at GSummit SF 2013
Is your service a vitamin or pain-killer? Does your app cause anxiety in your users when they don’t have it? We’re not talking meth — we’re talking about addictive user experiences within the framework of engaging design.
Nir Eyal has developed a framework for designing habit-forming products called “the hook model,” which gives product designers a new way for thinking of the necessary components of creating user behavior. In this fast-paced session, Nir will take you through how to create massive, repeatable engagement in a predictable way.
Watch Nir’s session to learn:
- The common design patterns of habit-forming products.
- The stages of habit formation and how to optimize for user retention.
- A look into the psychology behind what drives user behavior and how to build products to cater to core human needs.
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