May 26, 2026
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Jesse Redniss

jesse redniss - suits recruits

Case Study: How Suits Recruits Increased Its User Base by Tenfold

Ivan Kuo01 mins

Would you believe in the participatory power of TV if we told you NBC/Universal raised their Suits Recruits game’s user base from 40,000 to 400,000 in just 3 years?

NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company’s USA Network continues to set the standard for major media brands. In this GSummit SF 2013 talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Psych The S#cial Sector: A New 8-Week Second Screen Experience

Ivan Kuo29 mins

Have you ever watched a mystery show and found yourself yelling at the television set “come on guys, the clue is right there!”? Have you ever solved the mystery within the first 10 minutes, only to find out at the end that you were right the entire time? How many times have you thought you should be the ones solving the case?

Well, now you can be.

Following the success of the Emmy-nominated game Hashtag Killer, PSYCH The S#cial Sector is a multiplatform game that allows fans of the series Psych to upload video content, play games, examine evidence, and post to a theory wall for the entire 8-week duration of the mystery.

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Prominent Gamifiers: Jesse Redniss

Ivan Kuo14 mins

Its amazing that the sole act of watching TV has been replaced with watching TV while on your phone/laptop/tablet. And thus the concept of the “second screen” is born. We’ve become such distracted and consumption driven individuals that no one medium of entertainment is enough for our brains. While this may sound like a negative thing at first, nobody really understood the inherent synergy that exists between these two devices if they’re being used to consume the same media together. That is…until Jesse Redniss saw this opportunity and became one of the earliest pioneers of gamification for television media.

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The First Gamification Summit Rocked

admin53 mins

Note: if you weren’t able to get into the inaugural GSummit, visit our streaming partner, Fora.tv and get 30 days of unlimited access to content now. Thanks to everyone who attended the first ever Gamification Summit on Thursday! The turn out was absolutely amazing – nearly 400 attendees along with our phenomenal speakers, panelists and…

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The G-List: Jesse Redniss

admin01 mins

An inside look at Jesse Redniss: VP of Digital at NBC/Universal [SlideDeck id=’1760′ width=’100%’ height=’500px’] When asked what he’s most excited to learning at the Gamification Summit, Jesse said: “I’m really excited to meet the various people I have been following over the past few years. The pioneers that have helped innovate and propel the…

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