April 10, 2026
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Ivan Kuo

nir eyal

The Ethics and Tenants of Habit-Forming Design with Nir Eyal

Ivan Kuo01 mins

Speaker, author, entrepreneur, and GSummit Alumnus Nir Eyal joined us last week on the Gamification Revolution weekly webshow and discussed some of the ideas he presents in his Hooked Model on creating habit-forming designs. We review Nir’s thoughts on the ethics of creating these designs, the emotive effect of engaging experiences, and how the evolution of technology evolved user-experiences. Watch the full interview below:



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If you’re interested in learning about Nir’s work, you can visit his blog at NirAndFar.com

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Top Gamification Co Staff Articles in 2013

Ivan Kuo03 mins

As one of the main writers for Gamification Co, I speak for all of us when I say it is paramount for us to provide the most unique and interesting content as it pertains to the world of gamification. We want to find the most unique, entertaining, and educational content out there and these five stories were your top favorites. Read on for stories about gamified masturbation, Foursquare’s removal of gamification, fashionable raptors, Tel-Aviv’s #1 taxi drivers, and job opportunities in gamification.

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amy baskin

Low-Tech Gamification for Students with Amy Baskin

Ivan Kuo01 mins

Educators are some of the hardest working people out there with some of the lowest budgets to do their jobs right. It takes ingenuity, creativity, and passion to achieve real engagement with students, which is why Amy Baskin’s Grammar Olympics and other game concepts for grammar really demonstrate the power of fun for teaching.

We invited Amy to come on our weekly webshow to tell us more about what she’s been up to and she shares some of her secrets and successes from her gamified endeavors. Check out the full video below for the interview



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Be sure to join us this Thursday at 1 PM ET as Nir Eyal comes on to talk to us about designing habit-forming products. RSVP and sign-in to chat and join the conversation!

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gsummit global webinar

Using Gamification to Attract Wide Audiences – GSummit Global Webinar

Ivan Kuo31 mins

Every marketer wants to know: how can I get my audience to do “X” ? In our third GSummit Global Webinar we brought in Karl Dunn (TBWA), Adam Penenberg (PandoDaily) and Jeff Hawley (Yamaha) to discuss their respective observations on audience engagement in this one hour session.

Moderated by yours truly, the following webinar is our third and final webinar of our GSummit Global Webinar series. Webinars for Employee Engagement and Consumer Engagement are also available at their respective links. 

If you want more GSummit Global action, our final event on the tour is taking place at Sao Paulo, Brazil on January 15, 2014.

Join us for our last stop until GSummit 2014!  

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Scott Hughes of PunchTab

PunchTab Weighs in Gamification’s Place in the Loyalty Industry

Ivan Kuo31 mins

Loyalty has always been about games and points since their inception so why has it taken so long for loyalty to embrace gamification as it is now? Scott Hughes, VP of Sales at PunchTab join our Gamification Revolution webshow to give us his input.

Watch his full interview below to get an idea of where gamification fits in with loyalty and what’s in store for the future.

Be sure to watch our next show on December 12 at 1:00 PM ET, featuring Stella Grizont of WOOPAAH!



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gsummit global

Achieving Customer Engagement with Gamification – GSummit Global Webinar

Ivan Kuo31 mins

As a part of our ongoing GSummit Global event, we’ve been having webinars with our esteemed speakers about gamification and engagement! A few weeks ago we were joined by Livecube co-founder, Aaron Price, Air Canada’s Director of Loyalty, Ian di Tulio, and United Capital’s Vice President of Strategy, Gail Graham to have a panel discussion about their thoughts on designing an effective gamification system.

We also have two upcoming webinars with our speakers on November 18 at 1 PM ET and December 3 at 10 PM ET – please visit gsummitWEB.livecube.com and check it out!

It’s a full-length video, so grab a snack and watch the full 1 hour discussion below:

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gamification consulting panel

Consulting on Gamification: Strategy, Tactics and Trends

Ivan Kuo12 mins

For all you gamification advocates pushing to implement more fun into your organization, this video is for you.

This past GSummit, we gathered Thomas Hsu, Social Collaboration and Gamification Manager at Accenture, Sascha Goto, Senior Program Associate at McKinsey,  Naureen Meraj, Senior Global Director of Gamification & Strategy at NTT Data, and Bart Briers, Director of Services and Solutions at CTG to all discuss their experiences consulting and implementing gamification at their organization.

These three individuals have been heralds for the gamification cause at each of their respective organizations and have good advice for those looking to take on that role for their own company as well. Watch the full video below to see what they had to say.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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How Nissan Used Gran Turismo to Recruit Pro Drivers for GT Academy

Ivan Kuo22 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 24 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker, Ryan Mizusaki, GM of Reservations Learning at Delta.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Karl Dunn, the Creative Director for Nissan at TBWA/Chiat/Day came on the show to discuss the story of GT Academy. I had the honor of talking to the man to learn about the origins of the concept, what the show produced for Nissan, and other general questions about his view about gamification from an advertising agency’s perspective. Watch the full episode below:



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If you liked Karl’s story and want to learn more about it, check out GSummit Global to gain access to his full story about Nissan’s GT Academy.

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