April 29, 2026
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October 7, 2013

mark yolton global communities

Nurturing and Growing Global Communities at SAP

Ivan Kuo11 mins

SAP is one of the world’s largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP’s community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world in this talk from GSummit SF 2013

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gamification partnerships

Gamification Partnerships: Distinguishing Between Game Changers versus Press Releaseware

Carter Lusher16 mins

In the development of any nascent technology market there is a stage when partnership announcements start to increase and gamification is no different. For prospects and customers of gamification vendors it is important to take into consideration these partnerships when evaluating vendors for short lists and selection. However, not all partnerships are created equal so enterprise and public sector organizations need to carefully weigh partnerships as part of their evaluation criteria. To complicate matters, gamification startups often do a poor job communicating what the partnership really means and the value it delivers to customers. As a consequence, managers have to develop the skills to dig into the details of partnership announcements in order to make informed decisions about the relevance and value of the partnership for their organizations.

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