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October 23, 2013

andrew grauer course hero

Course Hero’s Knowledge Marketplaces and the Gamification of Education

Ivan Kuo12 mins

We’re reading more and more about online education portals incorporating sophisticated game mechanics into its applications. There’s no doubt that education is a space ripe for gamification and in classrooms—both virtual and walled—educators are shifting their approach to offer a more personalized, yet interactive and adaptive curriculum. Course Hero, an online education start-up, has been engaging college students in its online learning community by using game mechanics from Bunchball for more than a year to great success. Harnessing the motivational power of games and applying it to real-world problems, Course Hero’s gamification elements motivate students to learn in a more interactive manner and urge them to care more about what they’re learning.

In this GSummit SF 2013 talk, Course Hero CEO Andrew Grauer will share details on how participation on the site has increased by 25% since implementing gamified elements, as well as how the site has seen a 51% growth in badges awarded since February 2012. Watch the full video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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performance with goals

Use Gamification to Effectively Convey Company Goals and Motivate Employees

Gal Rimon06 mins

In today’s business environment, managers are constantly pressed to produce results, usually through industry-specified KPIs – setting challenging targets to be achieved on a day-to-day basis. Methodologies, such as MBO (management by objectives) and CPM (corporate performance management) aim to align the managers with their business’s goals. Targets are set and feedback is collected through scorecards and dashboards.

Stemming from the line of thought that “you can only manage what you measure” and “what gets measured gets done”, managers are put in the position of not only constantly evaluating their employees, but also being appraised themselves.

There is a strong correlation between a successful company and an effective goal setting process.

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