As the GSummit NYC came to a close in the main theater, the Gamification Workshop continued into the afternoon. Delegates, abuzz with all the many new ideas they had acquired, seemed to leave the Museum of Jewish Heritage with a renewed vigor and palpable excitement. For those of you who missed the liveblog, read on…
Moderator Dan Samuelson of Pearson leads panelists, NT Etuk of DimensionU, David Park of Beat the GMAT, Matt Shobe of BigDoor,Anthony Zolezzi of Greenopolis, and Mike Fulkerson of Rosetta Stone in a talk about the ways games can be used more effectively to promote education – and actually teach our children better than ever. Samuelson…
Ananth Pai, a teacher who is transforming the way our children learn, is here to talk about how he went from a globetrotting exec to elementary school teacher extraordinaire! He asks us all, with urgency in his voice to “Become a drug pusher in schools—we need it.” He laughs. What he means is that we…
Brian Brennan of Mozilla reveals their amazing new Open Badge Infrastructure with a demo. He asks, How do you share and issue badges? You require criteria and evidence. You have to know when it was issued and what it was for. Mozilla has developed a tool that combines these things. He reveals the web “backpack”…
Moderated by Eric Goldberg, the four previous speakers return to the stage to discuss practical tools for implementing gamificaion. Wu asks based on an audience question about well connected users who don’t access their base – “What can I do with my million fans?” if a person has a lot of fans but doesn’t or…
Michael Wu of Lithium Technologies is here to talk about his research into the science of gamification and online communities. With a PhD in Biophysics from UC Berkeley and three years of extensive study, Wu has produced of the most meaningful insights into the complex world of engagement. Wu analyzed what gets a person to…
James Gardner of Spigit, author of Sidestep and Twist, explores the ways in which gamification can be utilized to build new ideas and follow them to completion. In his career he developed a game for bankers using a virtual currency. In short order, all the bankers began fighting tooth and nail to get to the…
Game developer and author of Game On: Energize your Business with Social Games, Jon Radoff began his talk by asking, “Who here likes slot machines?”Hands went up. Then he followed it with, “Who LOVES slot machines?” A few hands went up and he acknowledged that statistically there should be a few like them in any…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He introduces Bartles player types which looks at player motivation. They are: -Killer -Achiever -Socializer -Explorer This list, says Zichermann, is nothing short of revolutionary – He suggests you…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He begins by introducing Eric Goldberg, a 30-year industry veteran, who has been creating gamification designs since long before they were on trend. Goldberg explains that in early on…
Good morning! Welcome back to the GSummit NYC. After yesterday’s line up of spectacular speakers and panel discussions, expectations are high. But I have a feeling this day will not disappoint. The day’s events will begin with Gabe Zichermann, GSummit Chair and author of the brand new book featuring some easy and powerful tools for…
Kevin Richardson of MTV began his talk with a look at Volkswagen’s Fun Theory Contest. After seeing an add featuring “the deepest trash can in the world,” (a garbage can outfitted with a sensor that triggers when trash is deposited and echos the sound of something falling very far and clanging to the bottom.) Richardson…
Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. Brostek speaks about gamification being…
Moderated by Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. An extraordinary amount…
Connie O’Brien of AXA Equitable speaks about a game designed by her company, an insurance company– and yes you heard that right– entitled “Pass it On.” The game was designed to instill an understanding in users of the value of life insurance, sales of which have been at an all time low. The company remains…
