If you could apply a game-based approach to nonprofit fundraising online, would you? Online fundraising is a continuous challenge for nonprofits, competing with each other for donations through e-mail or on websites. Serious games in online fundraising events provide motivating ways to raise money for causes and connect with others.
The world is full of issues that we ought to solve. For decades, we have tried to fight hunger, eradicate polio as well as HIV/AIDS, protect the environment and our ecosystem – but somehow final victory always seems to get further and further away. Why is it that in 2013, with all the knowledge, technologies and resources that we possess, we are still struggling to create a better place for the whole world?
The Jumpstart Our Business Startups (JOBS) Act is on the verge of altering the investment landscape, finally enabling startups to procure capital from investments that follow the model of crowdfunding sites such as Kickstarter and Indiegogo. The crucial difference is that the funds are given out as true risk/reward-bearing propositions.
The world of investment, at all levels, typically carries the nomenclature and ethic of gamification even though it is engaged in the serious business of real money. This means that it is a natural fit for gamification startups. Some are bringing unorthodox approaches to crowd investing that borrow ideas from an extremely fun and popular source – casual online games.
