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May 5, 2026
  • Hack the Mind, Protect the System: Why the Future of Security is Cognitive
  • Gamification and AI in Education: 10 Great Examples for Today
  • Stop Devaluing Loyalty Programs. Do This Instead. 
  • Why Public Health & Civics Lotteries Are So Highly Effective: Gamification
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  • Hack the Mind, Protect the System: Why the Future of Security is Cognitive

    11 months ago11 months ago
  • A visually engaging illustration of students and professionals engaging in gamified learning

    Gamification and AI in Education: 10 Great Examples for Today

    1 year ago1 year ago
  • Stop Devaluing Loyalty Programs. Do This Instead. 

    3 years ago1 year ago
  • Why Public Health & Civics Lotteries Are So Highly Effective: Gamification

    5 years ago5 years ago
  • How Gamification Can Beat Fake News

    7 years ago1 year ago
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  • diablo 3

diablo 3

  • Enterprise

Play Diablo 3 and Win a Job Interview

Ivan Kuo14 years ago13 years ago01 mins

I’ve recently covered how Diablo 3 can teach us about gamification design but one CEO is using Diablo 3 as a part of his screening proccess for potential employees!   Yossi Lubaton, CEO of Israel Advertising Agency BBR Saatchi & Saatchi, will be playing Diablo 3 online to find a new programmer for their organization. As a…

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  • Experts

5 Lessons From Diablo 3 for Gamification Design

Ivan Kuo14 years ago13 years ago31 mins

If you haven’t heard the news, Diablo 3 is the fastest selling game in PC history moving 3.5 million copies in just 24 hours. Blizzard employs some of the best game designers in the world and managed to create the most hyped game of 2012 by far.  I should know – it’s consumed a huge…

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