Work While You Whistle

For centuries we’ve been exploring the thin line between fun and work. Many concepts have come and gone that played to this idea – from purely hedonistic options (dropping out) to pseudo-psychology (the secret), and everything in between. However, the two most compelling (and successful) models thus far for making work fun have been rather…

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Gamification in the Globe and Mail

“How long till life is one big video game?” asks Ivor Tossell in his recent article in the Innovation section of The Globe and Mail. In the piece he gives and introductory definition of gamification and quotes Gabe Zichermann for his insights as someone “at the forefront of a new strain of marketing thinking” and…

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