April 25, 2026
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Entrepreneurship

i-kifu

How Gamification is Finding Its Way into Japan’s NPO Sector with i-kifu

Heong Weng Mak012 mins

Since its first emergence of the word in 2010, the gamification movement has gained the attention of a wide range of audiences, reaching to all four corners the globe. From the corporate offices of America to the Streets of Hong Kong, gamification has made an impact in people’s daily life. Speaking of making an impact, non-profit organizations are realizing the potential gamification could be used as a tool for change and a organization called i-kifu based in Tokyo, Japan is aiming to do just that. Gamification Co had the opportunity to interview i-kifu founder, Nhat Vuong to talk about his web-based platform.

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engagement platform

The Quest for the Perfect Engagement Platform

Ivan Kuo29 mins

Starting my own company was always the obvious choice. I was raised to look up to entrepreneurs as successful and independent visionaries. I set out to help people to realize the potential of cloud- based services and founded Alien Interactive in 1999. Almost 14 years ago, it was not an easy task. But my vision was bigger than that. I wanted to find a way to offer people what games and sports had offered me; the enjoyment of motivation, determination and deep engagement. The word gamification was not yet heard of but I was fascinated by the thought of making an engaging game out of less exciting work-days. But almost 14 years ago, without the adoption of technology we see today, it was even harder for people to understand that idea than the potential of cloud services.

My entrepreneurial ambition spawned, and still does, from one fundamental stance: There is no reason why work shouldn’t be a thrilling experience. By adding a well-designed engagement system to our enterprise-environment we can take advantage of the elements of games and sports to truly engage users, employees and partners.

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Encouraging Gen-Y Entrepreneurship with the Gamification Market

Ivan Kuo09 mins

According to many economists, encouraging the growth of small businesses and entrepreneurship is one of the best ways to help the country recover from the financial setbacks of the past few years. An entrepreneurial spirit does not come easily to everyone, though. It takes a certain type of personality to strike out independently, but there are also a range of business skills needed to find success. Schools, universities, and graduate management programs are taking note, and slowly but surely are introducing small business training modules to their curricula. Motivating kids to think about jumping aboard the small business wagon is, many believe, a smart move, both for the economy and the future development of our leaders. Particularly as technology continues to develop and become ubiquitous, there are likely to be an ever-increasing supply of entrepreneurial opportunities for those who are willing—and prepared—to take on the challenge.

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