April 8, 2026
Headlines

Gamification Hype Cycle

gartner hype cycle

Gartner: 80% of Poorly Designed Gamification Initiatives Still on Track to Fail by 2014

Ivan Kuo25 mins

It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.

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Following Gamification Through Gartner’s Hype Cycle

Sudarshan Gopaladesikan19 mins

Gamification has finally hit a significant speed bump—overinflation from hype and expectations. In a recently published Gartner article, in-house analysts have predicted that about 80% of gamified solutions will fail in reaching business objectives by 2014 due to poor design. This could be easily avoided if people would simply just use good gamification design, but that simply isn’t the case.

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