Guy Halfteck, an Israeli entrepreneur, is the CEO of Knack, a technology startup he founded in 2010. Earlier, Guy was a ship vice commander in the Israeli Navy. He graduated from the Hebrew University, and later earned his master’s and doctorate from Columbia and Harvard, respectively. Knack, which is based in Palo Alto, California, quantifies…
The release late last year of the Playstation 4 and its launch titles, such as Knack, were greeted with a great deal of hype and a great deal of sales. For many, successfully launching a new gaming generation rests on the ways new platforms can innovate, evolving games to be entertaining in ways were never imagined before. Typically that means better processing power, new controller inputs, or even more technology integrated into the system. Yet, for the past few years, tech start-up Knack.it Corp has slowly progressed an entirely different sort of platform, one focused on innovating and evolving games in radically new ways. Not for entertainment, their games are for the gamification of business hiring.
This other Knack, founded in 2010 by entrepreneur Guy Halfteck, uses games to identify skills and talents (playfully called knacks) in their players.
Recruiting games are some of the most exciting applications for gamification today. We’ve seen it applied everywhere from the Air Force to big data analytics startups and now a new company has emerged to create games for talent discovery.
Knack is a startup that deeply believes in the mantra “you are how you play” and makes casual games to unveil player traits, soft skills, and behavioral qualities.
Essentially — the games by Knack serve as a medium for behavior observation and will pair you with appropriate recruiters and companies based off your revealed traits.
We invited Knack founder Guy Halfteck to join our Gamification Revolution show to explain the company’s vision and what Knack is capable of. Watch the video below for the full interview.
If you’re interested in trying out these games, check out Knack.it to request an invite.
