The foundation of marketing is beginning to shift. For many decades, TV has been the focus of advertising campaigns, but with the Internet, social media, and now games, the structure of advertising has been forced to follow the audience to increasingly interactive mediums. Right now, social media is king, but quickly games will be the…
According to Jen Pahlka, founder and Executive Director of Code for America, trust in government is at an all time low except amongst a single demographic: Millennials. This may seem odd, as our generation is typically seen either in a never ending text conversation, wasting time on Facebook, battling friends on Call of Duty, or clicking on cows in FarmVille. But I see these elements as something different. I believe our “wastes of time” have the ability to make our generation into the most participatory generation in the past two-thousand years. As Pahlka puts it, “it’s not that Millennials think the government works now, it’s that they think they can remake the government in their image”. In line with this idea, collaboration and participation through social media is becoming an integral part of the Government 2.0 movement, and I see games as the next step in the process.
