GSummit 2012 Behind the Scenes: Jon Guerrera on Engaging Audiences

(14/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Jon Guerrera, lifehacker and frequent GCo contributor, explains the importance of understanding your audience to engage them with gamification.

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

Image by MridulRaj

Read More

How to Gamify Your Life with Jon Guerrera

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This past week’s guest was lifehacker and GSummit speaker, Jon Guerrera! Jon has been heavily involved with gamifying his goals to find success and actually gamified his way to a job at Google. Watch the interview to find out:

 

  • Why Jon started to gamify his approach
  • How to effectively choose motivating rewards for yourself
  • If cheating yourself is a problem
  • What kind of people these systems are appropriate for
  • Where you should focus gamification in your goals
Check out the video below for the full interview.



Download this episode (right click and save)

Be sure to catch this week’s episode featuring game designer Tadhg Kelly and learn about gamification from the game designer’s point of view.

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

 

Read More

Top Articles for Consumer Gamification in 2012

As we continue with our Best of 2012 Series, we look at some of the top gamification articles in 2012 to engage with consumers. 2012 proved to be an interesting year as more and more companies are choosing to adopt gamification in unique ways to engage with customers. As the industry saturates in 2013, these techniques will have to refined and reiterated and keep up with some of the best examples we see here today.

Read More