Avoiding the Faddish Side of Gamification

The recognition of gamification is growing, and growing quickly. The question is, is it growing too fast? According to Gartner, the movement is somewhere near the top of the hype cycle, which means that there still needs to be some disillusionment before gamification enters its productive phase. MIT’s Technology Review today released an interview with Yahoo researcher,…

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The Social Psychology of Badges

Yahoo Research released a short study on what has become one of the most controversial mechanics in gamification: badges. Some people love ’em, some people hate ’em – but most of the arguments are based on speculation or personal preference. There hasn’t been much focused research done on their affect on people as a motivator…

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