New Seeds Startup Brings Gamification to Venture Capital and Microlending
The Jumpstart Our Business Startups (JOBS) Act is on the verge of altering the investment landscape, finally enabling startups to procure capital from investments that follow the model of crowdfunding sites such as Kickstarter and Indiegogo. The crucial difference is that the funds are given out as true risk/reward-bearing propositions.
The world of investment, at all levels, typically carries the nomenclature and ethic of gamification even though it is engaged in the serious business of real money. This means that it is a natural fit for gamification startups. Some are bringing unorthodox approaches to crowd investing that borrow ideas from an extremely fun and popular source – casual online games.