Do you belong to a customer loyalty program? Maybe Starbucks, Walgreens, or Gilt? If so, you’re part of a three-billion strong membership within the U.S., according to Barry Kirk of Maritz Motivation.
While that may appear to be a staggering number, Kirk’s follow-up figure was even more surprising. Although there were billions of U.S. loyalty program members in 2014, many companies and brands experienced a decrease in engagement.
Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping brands and consumers engage online, Tate has seen first-hand what works in the loyalty marketing space. Similarly, as the VP of Loyalty Strategy for…
Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…
