Do you belong to a customer loyalty program? Maybe Starbucks, Walgreens, or Gilt? If so, you’re part of a three-billion strong membership within the U.S., according to Barry Kirk of Maritz Motivation.
While that may appear to be a staggering number, Kirk’s follow-up figure was even more surprising. Although there were billions of U.S. loyalty program members in 2014, many companies and brands experienced a decrease in engagement.
Gamification is the newest corporate buzzword. Organizations slap points, badges, and leaderboards on customer or employee engagement programs, many times only to see the initiatives fail. It’s important to examine the root causes of these failures, in order to learn how you can make your gamification program succeed.
Two experts in the customer loyalty space, BigDoor’s Director of Marketing Ashley Tate and Maritz Motivation Solutions’ VP of Loyal Strategy Barry Kirk, shared 11 key insights into creating better and more engaging customer loyalty rewards programs with TechnologyAdvice’s Clark Buckner. Tate and Kirk offered best-in-class ideas from four of the most successful brands in the…
From the Boy Scouts to the Army, badges have long been used to celebrate moments, commemorate events, and challenge people to accomplish particular goals. As the Internet came to dominate the world and video gaming became a multi-billion-dollar industry, certain websites and games began to replicate real-world badges into their digital offerings. Casual and serious…
Since gamification has come to the fore as an individual technology, the words “motivation” and “engagement” have been used to describe its effect on users. Of course, motivation and engagement are two powerful influencers of behavior, but as Lithium’s Dr. Michael Wu pointed out in an interview at this year’s GSummit, gamification may be focusing…
Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping brands and consumers engage online, Tate has seen first-hand what works in the loyalty marketing space. Similarly, as the VP of Loyalty Strategy for…
Survey Shows Majority of Employees Would Welcome Game Elements in Daily Tasks Employee engagement is one of the biggest challenges in the business world, yet recent numbers show many companies are missing opportunities to increase worker motivation. A survey conducted by TechnologyAdvice revealed that more than 70 percent of office employees felt digital engagement software…
Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…
During our coverage of GSummit 2014, we sat down with Robyn Hannah (@robynhannah) from Punchtab to discuss the relationship between their company’s approach to customer loyalty implementations and how data driven decisions are baked into their formula. Robyn Hannah, Vice President for PR and Communications at PunchTab, a technology platform enabling brands to engage their customers and gain actionable…
Daniel Green, co-founder and CTO of Wikistrat, spoke at GSummit 2014 on an intriguing topic: How Gamification Motivates All Age Groups: Or How to Get Retired Generals to Play Games Alongside Students and Interns. Wikistrat, a crowdsourced consulting company, leverages a worldwide network of experts from various industries to solve some of the world’s geopolitical…
This Interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on gamification trends (including gamification in the workplace, sales gamification software and teaching games software). Fresh off of his presentation at GSummit 2014, “Gamification as a Strategy,” Dopamine’s behavioral design expert Ankit spoke to TechnologyAdvice’s Clark Buckner about “the G word,” Dopamine’s custom-tailored solutions for…
I’m always on the hunt for insightful conversations with leaders in the tech industry including deep dives into the gamification space, digital media strategies, data visualization trends and much more. At Gsummit I was able to have numerous conversations with the top leaders in the gamification space, including one of Gsummit’s biggest 2014 sponsors Badgeville. In…
You just started a new game. As you learn the rules and begin to experience success, you earn a few badges notifying you of your achievements. Then, as you advance in the game, you start to beat harder challenges, earning you… more badges. According to Michael Wu, Chief Scientist at Lithium Technologies, this is the problem…
There are few industries that resist progress and change more than the airline industry. With a platform heavily dependent upon safety and security, technological change is rare. Through years of research and development, Ponch Orendain, project manager at Delta Airlines, has worked with a team to create a truly revolutionary training platform for Delta’s employees, appropriately…
Attending GSummit as a speaker for the third year in a row, Yu-Kai Chou, developer of the Octalysis framework, is an established veteran in the gamification industry. Working in gamification for the past 11 years, Yu-Kai has developed the Octalysis (octagon + analysis) framework to explain the eight core drives that motivate people to engage in…
