Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…
Stephen Totilo of Gizmodo isn’t completely sure how he feels about gamification, but he certainly hates cheaters. In his recent post called “You’re All Liars“, Totilo writes about how he became a frequent user of the check-in apps Foursquare and MyTown, the issues that arose as the apps changed to combat cheaters, how he himself…
Game-Based Marketing has made waves since its launch in April. As the first book to cover the burgeoning field of gamification, it’s done a lot to help frame the discussion for marketers and product designers. Book writing being what it is, it’s not always possible to get every hot topic in the manuscript – there…
