Game-Based Marketing has made waves since its launch in April. As the first book to cover the burgeoning field of gamification, it’s done a lot to help frame the discussion for marketers and product designers.
Book writing being what it is, it’s not always possible to get every hot topic in the manuscript – there are months of delays between each step (writing, proofing, printing, release) – and as we all know, the tech industry moves fast. So notably missing from Game-Based Marketing were the topics of Location-Based Services and Social Shopping – two of the fastest growing and most influential categories that use game mechanics.
We’ve rectified that today with the introduction of a new, supplemental chapter for GBM readers. It continues the easy-to-follow analysis made popular in GBM – but extended to social shopping services like Gilt and Groupon, and location-based networks like Foursquare and MyTown. And, it’s completely free to readers of Game-Based Marketing. Just fill out the form below (or click this link if you can’t see it) and get instant access to the chapter: