EMC Corporation, Gamified First, let me express some incredible excitement that, along with an incredible team, I helped launch RAMP last week. RAMP, short for Recognition, Award, and Motivation Program, is EMC Corporation’s first gamification deployment. This is a big deal for us. RAMP went live to an community audience 230,000-members strong. The early feedback…
One of the most interesting things I’ve learned about myself over the past few years of Gamification Workshops and as head of the Founder Institute in NYC (application deadlines are nigh!) is how much I enjoy teaching. This year, I hope to have ever more opportunities to educate. In keeping with that vision, and as…
Good morning! Welcome back to the GSummit NYC. After yesterday’s line up of spectacular speakers and panel discussions, expectations are high. But I have a feeling this day will not disappoint. The day’s events will begin with Gabe Zichermann, GSummit Chair and author of the brand new book featuring some easy and powerful tools for…
All of our preparations have paid off and now, the big day has arrived. With 350 delegates expected, the Jewish Heritage Museum in the Battery neighborhood of New York City looks gamified and ready to go. Today’s events are beginning (a little late, but happily none-the-less) with an introduction by Gamification expert and GSummit Chair,…
Gabe Zichermann was recently interviewed for an impressive piece on Canadian Business Online by Angelina Chapin. Appropriately titled “The future is a video game“, the piece goes in depth of the definition of gamification and aspects of it – like gaming mechanics, rewards and leveling – the history of loyalty programs and the evolution of…
Gabe Zichermann was featured very prominently in an article for The San Francisco Chronicle by Casey Newton that was released this past Tuesday. In the piece, entitled “Online game-based marketing can be big business“, Gabe projects that 2011 will be the “year of gamification”, shares his thoughts on why games are so hot right now…
Game-Based Marketing has made waves since its launch in April. As the first book to cover the burgeoning field of gamification, it’s done a lot to help frame the discussion for marketers and product designers. Book writing being what it is, it’s not always possible to get every hot topic in the manuscript – there…
When we’re children, being taught how to read and encouraged to do so as often as possible, we’re told that we can find the world within the pages of books. Now it seems that you can find pages of books scattered around the world. Rapper Jay-Z’s new memoir Decoded, set to be released on November…
One of the biggest mistakes that people make when designing engagement with gamification is to assume that cash (or stuff) is the ultimate reward. Time and time again, evidence shows that tangible rewards have serious deficits in an incentive scheme. Limitations include: They Can Turn Users Off: If your rewards don’t look good in…
