The gamification community in NYC came together last night for our first GSummitX event fully focused on loyalty marketing. To start things off, Gilt Groupe’s Jeff Bobula (Program Manager) delivered an educating talk on Gilt’s new loyalty program, Gilt Insider. Then, we all engaged in our Play for a Cause to help solve NYC’s composting issue.
Today we are announcing the addition of a new keynote for the Gamification Summit New York, to be held on September 15-16, 2011. We are excited to have Alexandra Wilkis Wilson, Co-Founder of Gilt Groupe, as keynote speaker, where she will discuss her vision and success in making retail fun again through the innovative and…
Gabe Zichermann was recently interviewed for an article in The New York Times by Fiona MacKay. The article discusses how the wide appeal of gamification can be applied to luxury fashion brands. Some companies like Britain’s Dunhill have already taken the initiative. Dunhill, in collaboration with the Japanese media company, Hakuhodo, created a simulated soccer…
Game-Based Marketing has made waves since its launch in April. As the first book to cover the burgeoning field of gamification, it’s done a lot to help frame the discussion for marketers and product designers. Book writing being what it is, it’s not always possible to get every hot topic in the manuscript – there…
