An inside look at Rajat Paharia: CPO at Bunchball [SlideDeck id=’1828′ width=’100%’ height=’450px’] When asked what he’s most excited to learning at the Gamification Summit, Rajat answered, “I’d love to hear people discuss the hard ROI of their gamification efforts. Both the results that they’re seeing and the way that they’re measuring it. ” Hear…
The year is almost at an end, which means everyone is creating their “Best of 2010” lists. A film that I know is on many of those lists is also one of my favorites from this past year: Scott Pilgrim VS. The World. There are many reasons why I enjoy this film. The characters are…
Heavy snowfall in New York is to be expected this time of year. We have really humid weather, our summers and winters are equally brutal and our proximity to the ocean often makes forecasts difficult more than just a few days in advance. But the recent East Coast blizzard seems to have taken New York…
Game-Based Marketing has made waves since its launch in April. As the first book to cover the burgeoning field of gamification, it’s done a lot to help frame the discussion for marketers and product designers. Book writing being what it is, it’s not always possible to get every hot topic in the manuscript – there…
An inside look at Jesse Redniss: VP of Digital at NBC/Universal [SlideDeck id=’1760′ width=’100%’ height=’500px’] When asked what he’s most excited to learning at the Gamification Summit, Jesse said: “I’m really excited to meet the various people I have been following over the past few years. The pioneers that have helped innovate and propel the…
Our own Gabe Zichermann was recently interviewed for an article in the LA Times by Zachary Pincus-Roth that came out this weekend. The piece is called “Not Motivated? Make a Game of It” about gamification encouraging productive behavior and helping players feel more accomplished about everyday tasks in apps like EpicWin, Health Month and SCVNGR….
An inside look at Sebastian Deterding: game designer & UX researcher [SlideDeck id=’1712′ width=’100%’ height=’450px’] You can read more of Sebastian’s thoughts by following him on Twitter: @dingstweets And don’t miss hearing him speak at the Gamification Summit in January!
Mashable put out their list of top watched YouTube ads of the year, so I couldn’t resist. Going through the commercials, I was unsurprised to see famous athletes, screwball comedy and long-form artistic work. What really caught my eye was an extraordinarily successful and clever ad campaign from Tipp-Ex, a white-out brand from Germany. I…
An inside look at Amit Fulay: Product Manager at Google [SlideDeck id=’1680′ width=’100%’ height=’450px’] You can read more of Amit’s thoughts by following him on Twitter: @amitfulay And don’t miss hearing him speak at the Gamification Summit in January!
I will be presenting an hour-long webinar for O’Reilly on January 7th called “Gamification Patterns and Pitfalls” at 10am Pacific Time (1800 GMT). I’ll be discussing examples of successful gamification as well as some less-successful ones to give a well-rounded overview of how you can make your business more engaging. I will also be previewing…
I wrote an article for Mashable that came out today enumerating some of my top predictions for Gamification in 2011. I discuss the effect gamification will have on healthcare, education, the environment, loyalty programs and big brands. Obviously, I’m bullish on the power of gamification to change the world and engage consumers, but as I…
An inside look at Blake Scholl: co-founder of Kima Labs [SlideDeck id=’1648′ width=’100%’ height=’450px’] You can read more of Blake’s thoughts by following him on Twitter: @bscholl And don’t miss hearing him speak at the Gamification Summit in January!
The Gamification Summit is a little over a month away (January 20th – 21st, San Francisco) and things are getting even more exciting. Here are some of our big updates: The Hands-On Gamification Workshop (Day 2) is officially sold out. A limited number of tickets are still available for Day 1 of the summit, and…
Thesixtyone; a self-proclaimed music adventure, is a site dedicated to helping you discover music in a whole new way. According to co-founder James Miao “thesixtyone was born out of our (myself and my co-founder, Sam Hsiung) frustration with music sites. Mainstream music sites had hairy licensing restrictions that translated to poor user experiences. Independent content…
Want to learn more about gamification & help write the definitive books, guides and research on the subject? We’re looking for someone with strong research and writing skills that can commit to 10-20 hrs a week (varying) between now and March to help investigate and curate the tremendous amount of knowledge being generated in gamification….
