April 4, 2026
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reward program

john reynolds for restaurant.com

How Restaurant.com Creates Loyalty with Gamification

Kevin Shane01 mins

Restaurant.com is the largest source of dining deals in the nation. Despite the huge inventory of amazing offers, the company needed a way to create, sustain and socialize customer loyalty. So they turned to gamification with amazing results. Along the way, Restaurant.com learned some of the best — and worst — ways to create customer loyalty with gamification.

Learn from their lessons as Restaurant.com CRM Manager, John Reynolds, and Badgeville Producer, Zachary Bodnar, walk us through some design principles and lessons learned for achieving loyalty success in ecommerce.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of John’s presentation by downloading it here.

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myvegas

Meta Gaming? MyVegas Gamifies Sin City

Kevin Shane01 mins

What’s the best way to talk about the gamification of gambling and gaming? PlayStudios CEO Andrew Pascal took the stage at GSummit SF 2013 to talk about MyVegas,  a partnership between MGM Resorts and PlayStudios to bring gamified loyalty and rewards to the Las Vegas audience.

Watch his talk below as he details the unique challenges and opportunities associated with creating engagement in this challenging environment.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Andrew’s presentation by downloading it here.

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