How Restaurant.com Creates Loyalty with Gamification

How Restaurant.com Creates Loyalty with Gamification

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John Reynolds Shares Restaurant.com’s Loyalty Success

Restaurant.com is the largest source of dining deals in the nation. Despite the huge inventory of amazing offers, the company needed a way to create, sustain and socialize customer loyalty. So they turned to gamification with amazing results. Along the way, Restaurant.com learned some of the best — and worst — ways to create customer loyalty with gamification.

Learn from their lessons as Restaurant.com CRM Manager, John Reynolds, and Badgeville Producer, Zachary Bodnar, walk us through some design principles and lessons learned for achieving loyalty success in ecommerce.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of John’s presentation by downloading it here.

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Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

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