Anyone who takes the subway on a daily rush hour commute understands the experience of being jostled on crowded platforms and crushed inside packed trains. Now one transit system is trying a novel approach to easing the commuting crunch. The San Francisco Bay Area’s BART system is rolling out an experimental customer loyalty program that aims to entice riders to shift their travel outside of peak commute times.
Loyalty programs have a long and varied history, with retailers rolling them out in different forms to entice longtime customers to continue spending with them. Canadian Tire, one of Canada’s largest automotive accessory retailers, has one of the oldest customer loyalty programs. Consumers who buy items with cash or credit cards earn paper bills that look like money. The Canadian Tire Money loyalty program has been in place since 1958.
Not everyone can create custom content that links back to a brand. A great example of loyal customers who love their company: Nintendo. Nintendo gamers love to riff, spin-off, and make YouTube videos about Nintendo products.
Creating apps to foster customer loyalty is common these days. Thanks in part to iTunes Top Downloaded lists, app success is measured by number of downloads. To find success as a marketing tool however, downloading the app is not enough. The potential consumer must also use the app on a regular basis. As challenging as it is to…
Retailers from all around the world face the problem of “customer promiscuity”. This is the term used to describe customers who lack loyalty to any one brand or company. Since customer loyalty is the foundation of a growing business, this issue is something that businesses constantly evaluate. Gamification For Improvement Of Customer Loyalty In order…
Do you belong to a customer loyalty program? Maybe Starbucks, Walgreens, or Gilt? If so, you’re part of a three-billion strong membership within the U.S., according to Barry Kirk of Maritz Motivation.
While that may appear to be a staggering number, Kirk’s follow-up figure was even more surprising. Although there were billions of U.S. loyalty program members in 2014, many companies and brands experienced a decrease in engagement.
Customer loyalty is one of the fastest growing gamification segments, and it makes sense. If gamification principles can be used to engage workers and website visitors, there are no reasons why they cannot be used to help modernize the traditional customer loyalty card. When we started our directory of gamification vendors on TechnologyAdvice a year…
At the Scottish Instuitute for Enterprise, a United Kingdom based startup called Swipii (@Swipiicard) won “The Best New Venture for 2014” award. Swipii offers a customer loyalty program for independent small and medium sized businesses. Swipii was created by Chitresh Sharma and Louis Schena. They are both international marketing graduates from Strthcylde University and received £10,000 prive to help them with Swipii. The…
Read and share this infograph on why you can’t afford to miss out on this year’s GSummit!
As we move into our next installment of GSummit (June 10-13 in San Francisco), we look at our past GSummit speakers and experts that have helped shape the user engagement space. This week’s spotlight Gamification Expert is Kevin Werbach–Associate Professor at The Wharton School at UPenn and teacher in the massively successful online Gamification Class on…
It might be. A loyalty program is not something that you do once, flip a switch and set it on autopilot. If you’re not regularly reviewing and refining your customer loyalty program then you may be long overdue for a loyalty program audit.
A loyalty audit is a non-biased look at your company’s loyalty program to ensure that the program is working. Saks Fifth Avenue Refreshes SaksFirst, Overstock.com, Marriott Rewards and others have updated their loyalty programs in 2013.
Here are seven factors you can evaluate to ensure that your program continues to grow and be successful over the long-term.
Restaurant.com is the largest source of dining deals in the nation. Despite the huge inventory of amazing offers, the company needed a way to create, sustain and socialize customer loyalty. So they turned to gamification with amazing results. Along the way, Restaurant.com learned some of the best — and worst — ways to create customer loyalty with gamification.
Learn from their lessons as Restaurant.com CRM Manager, John Reynolds, and Badgeville Producer, Zachary Bodnar, walk us through some design principles and lessons learned for achieving loyalty success in ecommerce.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of John’s presentation by downloading it here.
This morning’s keynote address is being given by Alexandra Wilkis Wilson, co-founder of the Gilt Groupe. She is interviewed by Divya Gugnani, Founder of Send the Trend, on the stage of Safra Hall. Gugnani asks, How engaging is the shopping experience (on Gilt)? Wilson replies that it is actually the fact that it is more…
Gamification Experts are using today’s New York City Gamification Summit to announce the formation of the first industry association called The Engagement Alliance. This not-for-profit organization has set its sights on the study of the science behind the power of game mechanics to create behavior change.
