Are Scandinavians just more fun? From the same region that introduced the world to interactive billboards and the Speed Camera Lottery, Norway’s Volkswagen just completed a campaign that uses a game to demonstrate the fuel efficiency of the new Volkswagen Golf BlueMotion. The question the campaign set out to answer was how do you make an abstract advantage…
Michael Wu, PhD, principle scientist of analytics at Lithium Technologies, has compiled a slide deck on the Science of Gamification. The presentation is filled with interesting research into social CRM, enterprise software, and gamification. Michael addresses research from B.J. Fogg, operant conditioning, and the “moral hazard of gameplay”, among other topics.
Kevin Richardson is the Senior Producer in Nickelodeon’s Kids and Family game unit in San Francisco. He’s spent an equal number of years in the animated film/advertising business, and in games. Last year he won Volkswagen’s Fun Theory Award for his idea ‘The Speed Camera Lottery’. The basic question was “Can we get drivers to…
