The Ultimate Game For Heel-A-Holics How do you gamify a fashion shoe store? Deborah Bee, director of creative marketing at the Harrods (@Harrods) department store in London, answers with Stiletto Wars, the new game available in Harrods’ mobile app this month. “Gaming is such an intrinsic part of our culture – it is the number one…
A Serious Game Helps Analyze Complex Cancer Research Data Although serious games have many uses – employee engagement, marketing and learning among them – one area that may prove as a surprise is cancer research. After all, researchers don’t need games, and cancer research cannot be done by just anyone, right? Play to Cure: Genes in Space…
As social networks grow and evolve from audiences into dedicated communities, some news sources have begun to tap their online readership as volunteer investigative reporters. Journalists are now looking to their Twitter followers and Facebook fans for help in gathering research and information for news articles. This leads to a better source of material, as…
