The Other Knack: Games for Recruiting Talent
The release late last year of the Playstation 4 and its launch titles, such as Knack, were greeted with a great deal of hype and a great deal of sales. For many, successfully launching a new gaming generation rests on the ways new platforms can innovate, evolving games to be entertaining in ways were never imagined before. Typically that means better processing power, new controller inputs, or even more technology integrated into the system. Yet, for the past few years, tech start-up Knack.it Corp has slowly progressed an entirely different sort of platform, one focused on innovating and evolving games in radically new ways. Not for entertainment, their games are for the gamification of business hiring.
This other Knack, founded in 2010 by entrepreneur Guy Halfteck, uses games to identify skills and talents (playfully called knacks) in their players.