Top Articles for Consumer Gamification in 2012

As we continue with our Best of 2012 Series, we look at some of the top gamification articles in 2012 to engage with consumers. 2012 proved to be an interesting year as more and more companies are choosing to adopt gamification in unique ways to engage with customers. As the industry saturates in 2013, these techniques will have to refined and reiterated and keep up with some of the best examples we see here today.

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Point Scores and Wine: Making the Complicated Uncomplicated

This is a guest article by Jon Guerrera, marketing nerd and GSummit 2012 Speaker. When it comes to wine, points matter. In a revealing article published in the Wall Street Journal, Leonard Mlodinow – author of The Drunkard’s Walk: How Randomness Rules Our Lives – points out: “According to a 2001 study of Bordeaux wines, a one-point bump in Robert Parker’s wine…

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