nicole lazzaro

Nicole Lazzaro Explains The 4 Keys to Fun and Gamification

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. Today we’ll be looking at our last week’s guest: Nicole Lazzaro, President of XEODesign.

Be sure to catch our next episode this Thursday, August 29 at 1PM ET/1800 GMT, where we will feature Karl Kapp, Assistant Director of Bloomsburg University’s Institute for Interactive Technologies and prominent eLearning/gamification expert.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In last week’s episode, we explored the idea of fun. Would anybody even care about gamification if it didn’t produce something that was fun to do? Gamification practitioners have a responsibility of understanding how a fun system plays into their overall design and Nicole Lazzaro, came on the show to explain the psychology of fun and her theory on the 4 keys to all the types of fun that exist. Watch the video below to get the full scoop on what it means to have fun!



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The Psychology of Fun: Transform Awareness into Impact

Following up her main stage talk from GSummit 2012, Nicole Lazzaro took the main stage again at GSummit 2013 and gave us a new talk on how the emotional response from games can inspire people to take real actions for social impact.

We take a look at Nicole’s analysis on the psychology of fun and how her own game, Tilt World, was able to accomplish significant social impact by simply being fun.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Nicole’s presentation by downloading it here.

If you have questions about this content or anything else related to gamification design, please join us tomorrow at 1PM ET as Nicole joins us as our live guest on the Gamification Revolution webshow.  RSVP and Sign-In to join the conversation!

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Gamifying Mobile at GamesBeat 2011

This week in San Francisco, VentureBeat held their co-located GamesBeat and MobileBeat conferences. While topics such as the future of shopping, payments, and social networking on mobile devices dominated the discussion, gamification was given dedicated time in the program, and gamification-related subjects such as loyalty and CRM were widely mentioned.

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