At the Casual Connect conference in Seattle last week, a one-day track was dedicated to content about gamification. As a 15-year marketing professional who spent six years in the games industry, I was looking forward to so much focus being given to ideas about which I’m personally passionate: the power of games to engage, and…
This week in San Francisco, VentureBeat held their co-located GamesBeat and MobileBeat conferences. While topics such as the future of shopping, payments, and social networking on mobile devices dominated the discussion, gamification was given dedicated time in the program, and gamification-related subjects such as loyalty and CRM were widely mentioned.
If you’re visiting Six Flags parks across the U.S. this summer, download the Ask.com mobile Q&A app and you could save yourself some time waiting to go on rides, courtesy of a special in-app game. The mobile trivia game, called Skip the Line, was launched to offer users real-time, location-based perks. Users can download the…
With gas prices finally coming down, it’s a great summer for a family road trip. Offering nearly 400 destinations across every state in the union, US National Parks not only provide an economical vacation option, they can also provide a fun and rewarding set of challenges for visitors. Collecting badges existed long before Foursquare came…
A family may go through 10,000 diapers or more per child in the pre-potty training years of a baby’s life. The volume of diapers consumed and the frequency with which they are purchased can make them one of the largest regular expenses for growing families. Add to this the recent announcements by two major producers…
