Michael Wu of Lithium Technologies is here to talk about his research into the science of gamification and online communities. With a PhD in Biophysics from UC Berkeley and three years of extensive study, Wu has produced of the most meaningful insights into the complex world of engagement. Wu analyzed what gets a person to…
James Gardner of Spigit, author of Sidestep and Twist, explores the ways in which gamification can be utilized to build new ideas and follow them to completion. In his career he developed a game for bankers using a virtual currency. In short order, all the bankers began fighting tooth and nail to get to the…
Game developer and author of Game On: Energize your Business with Social Games, Jon Radoff began his talk by asking, “Who here likes slot machines?”Hands went up. Then he followed it with, “Who LOVES slot machines?” A few hands went up and he acknowledged that statistically there should be a few like them in any…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He introduces Bartles player types which looks at player motivation. They are: -Killer -Achiever -Socializer -Explorer This list, says Zichermann, is nothing short of revolutionary – He suggests you…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He begins by introducing Eric Goldberg, a 30-year industry veteran, who has been creating gamification designs since long before they were on trend. Goldberg explains that in early on…
Good morning! Welcome back to the GSummit NYC. After yesterday’s line up of spectacular speakers and panel discussions, expectations are high. But I have a feeling this day will not disappoint. The day’s events will begin with Gabe Zichermann, GSummit Chair and author of the brand new book featuring some easy and powerful tools for…
Kevin Richardson of MTV began his talk with a look at Volkswagen’s Fun Theory Contest. After seeing an add featuring “the deepest trash can in the world,” (a garbage can outfitted with a sensor that triggers when trash is deposited and echos the sound of something falling very far and clanging to the bottom.) Richardson…
Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. Brostek speaks about gamification being…
Moderated by Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. An extraordinary amount…
Connie O’Brien of AXA Equitable speaks about a game designed by her company, an insurance company– and yes you heard that right– entitled “Pass it On.” The game was designed to instill an understanding in users of the value of life insurance, sales of which have been at an all time low. The company remains…
Susan Bonds of 42 Entertainment gives the keynote speech this afternoon. “Why So Serious?” was a game developed to be played out before the Batman film, The Dark Knight – It would take iconic characters (“Boys have to choose between Batman and Superman,” Bonds pointed out, or so she was clued in- “Batman was tortured,…
Susan Bonds of 42 Entertainment gives the keynote speech this afternoon. She has been at the forefront of building interactive, viral and engaging gamified experiences not just online but in the real world as well. She is going to talk about the secrets behind engaging consumers offline from the visionary and undisputed master designer of…
This sponsored session from Pillsbury Law about gamification law, featured speaker James Gatto of Pillsbury Law in Classroom A, where once again, I was unable to attend. The information he shared dealt with the information outlined in the following blurb: In this rapidly changing legal and regulatory environment, new issues are arising weekly, and there’s…
Speaker Alix Levine spoke in Classroom A on this fascinating topic. Unfortunately I had to miss it in order to get the goods in the main theater. But here is what was discussed– Alix Levine, Director of Research at Cronus Global, examines the development and structure of online extremist communities. Many of today’s extremists interact…
Geoff Lewis from TopGuest begins by describing a Williamsburg Hipster, a trendsetter who knows what’s cool before it’s cool. The idea of a “hipster” first emerged in 1999, and by 2003 it was the cover story in “Time Magazine.” Now the hipster is so mainstream, Lewis suggests, that maybe 30% of the people in this…
