Gamification Pitfalls: Badge Fatigue and Loyalty Backlash

The following is an Op-Ed by Steve Bocska, CEO of Pug Pharm Productions Steve Bocska is the President and CEO of Vancouver-based Pug Pharm Productions, a technology leader in customer gamification, retention, and activation. Steve has an extensive background as a gameplay designer, designing highly successful video games for companies including Disney Interactive, Electronic Arts,…

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