Spanish bank BBVA Spain has showed the world one more time why it is considered one of the best companies at marketing 2.0. They have successfully launched the BBVA Game, a gamified platform to incentivize clients to use their web services. At first glance it looks like a typical points, badges, and leaderboard system, quite like Samsung…
Did you receive a certificate of completion for scoring 70% or above in the Coursera Gamification Course? If so, bolster that achievement by getting an Engagement Alliance Gamification Certification at Level One. This certification includes: A graphic you can display on your website/Linkedin profile letting everyone know you have completed the basic knowledge requirements for gamified…
The discussion on extrinsic and intrinsic motivation is a hot topic in the gamification world and is really the driving force behind making gamified systems work. While there have been studies done that show that extrinsic motivators may hamper intrinsic motivation over time, TangoCard is a new startup that believes real extrinsic rewards are still a…
