Spanish bank BBVA Spain has showed the world one more time why it is considered one of the best companies at marketing 2.0. They have successfully launched the BBVA Game, a gamified platform to incentivize clients to use their web services. At first glance it looks like a typical points, badges, and leaderboard system, quite like Samsung…
Did you receive a certificate of completion for scoring 70% or above in the Coursera Gamification Course? If so, bolster that achievement by getting an Engagement Alliance Gamification Certification at Level One. This certification includes: A graphic you can display on your website/Linkedin profile letting everyone know you have completed the basic knowledge requirements for gamified…
The discussion on extrinsic and intrinsic motivation is a hot topic in the gamification world and is really the driving force behind making gamified systems work. While there have been studies done that show that extrinsic motivators may hamper intrinsic motivation over time, TangoCard is a new startup that believes real extrinsic rewards are still a…
Want to create awesome games in a compelling and laidback startup that is doing revolutionary work in Gamification? We are looking for a talented and capable game designer to take the lead in building next generation products and engaging experiences for top retailers, brands, and within enterprises on a freelance basis. You will get the…
The utilization of a reward and punishment system by national governments is a great way to induce desired human behavior among its citizens. When it comes to exemplary countries with positive reinforcements policies, one would not be immediately think of China. However, China’s experimentation with carrot-and-stick policies has produced an effective tax collection system with…
A recent pilot study at Boston Children’s Hospital has found that video games can help calm children who express serious anger episodes. More often than not, children are unwilling to engage with psychotherapy to help them control their emotions. Jason Kahn, PhD, and Joseph Gonzalez-Heydrich, MD, created RAGE Control—a video game that could change the…
When considering how to design gamification systems for Generation Y, you never know where you might find effective design principles. Look past standard business and marketing blogs and search through other media channels that are related to your target demographic. You might find gems as we did when we stumbled upon iMOM’s article about complimenting…
Earlier this week, two new videos of gamified Coke vending machines have appeared on the Internet. Both of these seem to have taken a hint of inspiration from a similar campaign done by Fantastic Delites, in which a person can walk up to the machine and be tasked with a challenge in order to win…
The Coursera Gamification course has officially ended its first semester with a total of 8,620 people passing the course to receive a certificate of recognition! In an email addressed to all the students in the course, professor Werbach stated: “This is an unusually high number for a course of this type…” Indeed, given that this…
Each week on the Gamification Revolution web show, Gabe Zichermann answers all your burning gamification questions LIVE every Monday at 1pm ET/10am PT/1800 GMT at http://gamification.co/live. On this week’s show, Gabe answered a myriad of user questions about gamification. Here’s a rundown on the topics covered this week: Gabe talks about his lessons learned with working in gamification in…
The rise of the internet and social media has overshadowed the once all encompassing power of billboards, print ads and television. With the waning of traditional media outlets, gone also are the days brands could just reach out and attracts customers with a single, linear message. To tackle these new challenges, advertisers are changing their…
Mobile advertising is a huge business that is currently being dominated by those running ad networks. A rift has been caused between advertisers and consumers because consumers are being less responsive to current mobile ads—which are mainly miniature versions of ads seen on your computer. Lars Albright, the visionary of iAd—Apple’s mobile advertising, saw…
Top Trends in Loyalty Last week was Badgeville’s Engage event in NYC and I had the chance to hear Mark Goldstein, CEO and founder of LoyaltyLab, talk about his top 10 trends in loyalty. Gamification is reinventing the loyalty space and it is critical to be aware of these trends as gamification continues to grow…
gsummitX Europe is two days away and in light of our event, we’ve been maintaining a list of some of the top examples of gamification in Europe. Today, we’re announcing our winner: Gamisfaction stole the show with a whopping 120 total user votes and is our top example of gamification in Europe with their gamified twitter client. Using Gamisfaction,…
Services like DueProps and Rypple (now Work.com) have already demonstrated the power of immediate feedback in the workspace. Anything is better than that awful yearly performance review but what if you had the opportunity to review your boss as well? There is now a new startup that allows employees to freely give constructive feedback to…
