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December 19, 2012

The Evolution of Loyalty with Rajat Paharia

Ivan Kuo01 mins

Each week on the Gamification Revolution web show, Gabe Zichermann answers all your burning gamification questions LIVE every Monday at 1pm ET/10am PT/1800 GMT at http://gamification.co/live. This week’s show features Rajat Paharia, Founder and Chief Product Officer of gamification platform, Bunchball. Here’s a rundown on some of the topics they spoke about:

  • What should people focus on first when starting to integrate gamification?
  • Why people fear personalized marketing and loyalty.
  • Rajat explains the “unfair value exchange” consumers are believed to have in gamification systems
  • Some examples of “negative” enterprise gamification
  • The current state of gamification in learning management systems


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This will be our last episode of 2012 – so stay tuned for our return on January 11, 1:30 PM with Asi Burak, the Co-President of Games for Change.

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Gamification Myths Part 2: Game Mechanics are Being Misused

Gabe Zichermann010 mins

One of the more vexing questions within game design is “what is a game mechanic” and its corollary — what isn’t. Along with some of the other major disagreements in game design, the mechanics question is both existential and crucial for understanding the interplay between games and gamification. Very long and interesting articles, papers, speeches and presentations (n.b. there are obviously thousands more) have been given on the topic of what is a game mechanic, how it works, what conflicts are, etc – most of them interesting, if academic.

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