North Korea’s Crap Attempt at Gamified Propaganda: Pyongyang Racers

A Chinese company called Koryo Tours has been commissioned (or forced…who knows) to create a game simulating a driving tour around Pyongyang called Pyongyang Racers. You’re placed in a nondescript car and need to drive around this ghost-town of a city to collect oil barrels and stamps to see monuments in Pyongyang. After taking about  45 minutes to finish this crude game, I’ve come to the conclusion that Pyongyang Racers is one of the worst gamified marketing efforts I’ve ever seen.

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